Account-Based Campaign Execution

We execute against your target account list on a monthly rhythm, with depth matched to tier. Top-tier accounts get genuinely account-specific treatment: content and landing pages that speak to that company's situation, touches sequenced with the account owner in sales, and timing coordinated around real signals like a stakeholder engaging or a deal stage change. Broader tiers get segment-level personalisation, industry, role, and situation, that still reads deliberate rather than templated.

HubSpot carries the mechanics: target accounts marked in the portal, lists and workflows scoped to the account set, campaign assets rolled up for attribution, and account-level activity visible to the sales team inside the records they already work in. The marketing-sales coordination is explicit, each cycle includes a sync on which accounts get touched, by whom, in what order, because ABM executed by marketing alone is just email with a smaller list.

Month over month, the retainer keeps the motion running: new plays against priority accounts, refreshed assets as messaging evolves, and execution notes that feed whatever performance review process sits above this work.