The problem this solves
Content programs die of irregularity. Three posts ship in January, none in March, and every piece is written once, published once, and never seen again. The blog covers whatever someone felt like writing rather than the questions prospects actually ask before buying, and the sales team still builds its own one-pagers because nothing marketing produces maps to their conversations. Effort is spent; compounding never starts.
How we work
Each month delivers an agreed volume of content, planned against a backlog we maintain together. Topics come from real signals: the questions prospects ask in sales conversations, the objections that stall deals, and the gaps where search and AI answers currently cite someone else. Every piece is written to be worth citing, specific claims, honest experience, no filler, because that is what both readers and answer engines reward.
Repurposing is built into the process, not appended to it. A substantial piece gets planned with its derivatives upfront: the social posts it yields, the newsletter section, the short version for sales to send mid-deal. AI tools help with adaptation and formatting under a configured brand voice; a human writes the arguments and edits everything that ships. The result is one research effort feeding several channels instead of each channel starving separately.
Publishing runs through HubSpot, blog, email, and social, with campaign tracking attached, so content performance is measurable against contacts and pipeline rather than pageviews alone.
Deliverables
- Monthly content production at an agreed cadence, planned from a shared backlog
- Repurposing pack per major piece: social posts, newsletter section, sales-ready version
- Brand voice configured and enforced across human and AI-assisted output
- Publishing and distribution through HubSpot with campaign tracking
- Monthly performance readout tied to contacts and influenced pipeline