The problem this solves
Plenty of teams produce decent content and then distribute it once, badly. The post goes out on one channel at whatever hour it was finished, the newsletter slips from monthly to occasional, and older pieces that still answer live questions never get resurfaced. Distribution fails not from lack of ideas but from lack of operations: no calendar anyone maintains, no owner for the publishing rhythm, and no report showing which channel actually earns its effort.
How we work
We run the distribution machine on a fixed rhythm. Each piece of content gets a distribution plan when it lands: which channels, in what adapted form, on what schedule, including the re-runs weeks later that most teams never do. Social publishing runs through HubSpot's social tools where the channels allow, the newsletter ships on its promised cadence, and the content calendar reflects reality rather than intention.
The operations half is deliberately boring and deliberately reliable: assets staged and scheduled ahead of time, UTM discipline on every link so attribution survives, evergreen pieces resurfaced on a rotation, and channel-specific formatting handled instead of cross-posting the same text everywhere. Where LinkedIn is a primary channel, we respect its mechanics, including keeping links out of post bodies where reach depends on it.
Reporting closes the loop monthly: what was published where, what each channel returned in traffic, contacts, and engaged audience, and what that means for next month's emphasis. Channels that consistently return nothing get challenged rather than fed indefinitely.
Deliverables
- Distribution plan per content piece, including re-run scheduling
- Social publishing operations across agreed channels via HubSpot
- Newsletter production and sending on a fixed cadence
- Maintained content calendar with UTM and tracking discipline
- Evergreen resurfacing rotation for older high-value content
- Monthly channel performance report with recommendations