Services

Creator & Influencer Programs

Creator & Influencer Programs is a monthly retainer that turns creator collaborations into a repeatable program: a maintained partner roster, a steady collaboration slate, relationship management between campaigns, and per-partner performance history in HubSpot, so each cycle builds on the last instead of restarting from scratch.

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PhaseGrowth
EngagementRetainer
DisciplineCustomer Engagement, Community & Advocacy

The problem this solves

One-off creator campaigns do not compound. Every launch starts with a scramble to find partners, relationships go cold between collaborations, and there is no memory of which voices produced pipeline and which produced applause. The teams that get real value from creators run it as a program with a roster and a rhythm; run as occasional stunts, the channel stays permanently expensive and permanently unproven.

How we work

The retainer maintains the two assets that make creator work compound: the roster and the record. The roster side is ongoing recruitment and relationship management, keeping a bench of proven and candidate partners warm, so collaborations get planned instead of scrambled. The record side is per-partner performance history in HubSpot: what each collaboration cost, what it produced, and what that means for who gets booked again.

Month to month, we plan the collaboration slate against your marketing calendar, run the briefs and coordination for each collaboration, and keep the measurement discipline from the campaign module applied consistently, UTMs, dedicated pages, self-reported attribution. Repeat collaborations with proven partners are where the economics improve: better terms, faster production, and audiences that have seen you before.

Quarterly, the program gets reviewed on evidence: which partners earn their place, who gets dropped, where the roster needs new recruitment, and whether the overall spend still justifies itself against pipeline influence.

Deliverables

  • Maintained partner roster with an active recruitment pipeline
  • Monthly collaboration slate planned against your calendar
  • Briefs, terms coordination, and production management per collaboration
  • Per-partner performance history tracked in HubSpot
  • Consistent measurement: UTMs, dedicated pages, self-reported attribution
  • Quarterly program review with keep, drop, and recruit decisions

FAQ

What buyers ask before scoping.

How is this different from running another one-off campaign?

The campaign module tests the channel; this runs it. The difference is memory and relationships: a program starts each cycle from a warm roster and a performance record, where repeated one-offs start from cold outreach every time. Most clients sensibly run one campaign first and move to the program once the test says the channel works for them.

How are the creators themselves paid?

Partner fees are agreed directly between you and the creators and sit outside the retainer, so there is no margin incentive distorting who we recommend. We advise on the structures common in your niche, flat fees, per-deliverable pricing, or affiliate-style arrangements, and help negotiate terms as part of the coordination work.

How many partners does a working program need?

Fewer than you might expect. B2B programs tend to run well on a small roster of proven voices with a few candidates in trial at any time; a handful of partners your audience genuinely trusts beats a long list of loose arrangements. The quarterly review keeps the roster earning its size.

Brief first, scope follows

Sounds like your situation?

30 minutes, your calendar, no slide deck. We tell you honestly whether this module fits.

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