Account-Based Campaign Execution
Account-Based Campaign Execution is a monthly retainer that runs targeted campaigns against a defined list of named accounts: tiered messaging, personalised content and pages, and coordinated touches between marketing and sales, all tracked against the account list in HubSpot. Execution work for teams committed to an ABM motion.
The problem this solves
ABM strategies fail in the execution gap. The target account list exists in a slide, but the campaigns going out are the same generic sends everyone gets, sales does not know which accounts marketing touched this week, and personalisation means a first-name token. Meanwhile the accounts that would justify the whole motion see nothing distinctive, because genuinely account-specific execution is steady, detailed work that nobody's calendar actually contains.
How we work
We execute against your target account list on a monthly rhythm, with depth matched to tier. Top-tier accounts get genuinely account-specific treatment: content and landing pages that speak to that company's situation, touches sequenced with the account owner in sales, and timing coordinated around real signals like a stakeholder engaging or a deal stage change. Broader tiers get segment-level personalisation, industry, role, and situation, that still reads deliberate rather than templated.
HubSpot carries the mechanics: target accounts marked in the portal, lists and workflows scoped to the account set, campaign assets rolled up for attribution, and account-level activity visible to the sales team inside the records they already work in. The marketing-sales coordination is explicit, each cycle includes a sync on which accounts get touched, by whom, in what order, because ABM executed by marketing alone is just email with a smaller list.
Month over month, the retainer keeps the motion running: new plays against priority accounts, refreshed assets as messaging evolves, and execution notes that feed whatever performance review process sits above this work.
Deliverables
- Monthly campaign execution against the target account list, by tier
- Account-specific and segment-level assets: pages, emails, content adaptations
- Coordinated touch plans agreed with sales per cycle
- HubSpot mechanics maintained: target accounts, scoped lists, workflows, campaign rollup
- Account engagement visibility for sales inside the CRM
- Execution log per cycle for performance review
What buyers ask before scoping.
What has to exist before this retainer can start?
A target account list with tiers, an ICP definition behind it, and sales agreement on both. If those are missing or stale, ABM Operations & Revenue Alignment builds them; starting execution without them produces well-crafted campaigns aimed at nobody in particular, which is the expensive version of the problem you already have.
How many accounts can this realistically cover?
Depends on tier depth and retainer size. Genuinely account-specific work is expensive per account and only makes sense where deal sizes justify it, usually a short top tier, with broader tiers handled at segment level. We would rather tell you at scoping that your list is too long than spread the effort invisibly thin.
What does HubSpot actually provide for ABM?
With Marketing Hub and Sales Hub Professional you get target account marking, ICP tier properties, account-level views for sales, plus the lists, workflows, and campaign attribution everything else runs on. It is a solid execution layer for a list-based ABM motion; specialised ad-targeting platforms are a separate conversation if you need them.
Sounds like your situation?
30 minutes, your calendar, no slide deck. We tell you honestly whether this module fits.
Book discovery call