The problem this solves
Teams that know the basics still plateau. Marketers run campaigns but avoid attribution reports because they never learned to trust them. Admins clone workflows they do not fully understand until one misfires on a Friday. Managers ask for pipeline updates in meetings because they cannot read them from a dashboard. The result is a Pro-tier portal used at a Starter level, with the difference paid for every month.
How we work
We split the team into role tracks and go deep in each one. The sales track covers sequences, task queues, deal hygiene, and personal reporting. The marketing track covers campaign structure, workflows, list logic, and attribution. The admin track covers property architecture, permissions, workflow debugging, and integration awareness. The manager track covers forecast reading, coaching from activity data, and dashboard design.
Every track runs as live, hands-on sessions on your portal, with exercises built from your real records and real reports. Sessions are recorded and clipped by topic, so each role keeps a reference library it can return to.
The outcome is a team that uses the tier you pay for: marketers who defend their numbers, admins who change things without fear, and managers who run meetings from dashboards instead of asking for status updates.
Deliverables
- Role-track syllabus built from a skills gap assessment
- Live advanced sessions per track (sales, marketing, admin, manager), recorded
- Hands-on exercises using your live portal and real reports
- Topic-level video clips organised by role
- Role-specific cheat sheets and process references
- 30-day follow-up window for questions from any track
What buyers ask before scoping.
How is this different from HubSpot Onboarding & Core Training?
Core training gets everyone to competent daily use: records, pipelines, activities, basic reports. This engagement assumes that baseline and goes deep per role: sequences and prospecting for reps, attribution for marketers, workflow architecture for admins, forecasting for managers. Most teams run core first, then role tracks a few weeks later once habits have settled.
Can we book just one track, for example only the admin track?
Yes. Tracks are scoped independently, and single-track engagements are common, especially the admin track after a staff change or the manager track before a new reporting cadence. We still run a short assessment first so the sessions target actual gaps rather than a generic curriculum.
What do participants need before the advanced tracks make sense?
Working fluency in the basics: they should be able to create records, move deals, and log activities without help. If part of the team is not there yet, we say so after the assessment and recommend a core session for that group first, because advanced material lands badly on a shaky foundation.
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