Campaign Management
Campaign Management is a monthly retainer that runs your campaigns end to end inside HubSpot: building the emails, landing pages, forms, lists, and workflows, QA before launch, and tracking after. You bring the campaign calendar, or pair this with Campaign Development, and we handle the execution layer month after month.
The problem this solves
Campaign execution is where marketing plans go to be late. The emails need building, the landing page needs a form that routes correctly, the list logic has an edge case, the workflow needs testing, and the one person who knows HubSpot well enough is also doing four other jobs. So launches slip, QA gets skipped, and the campaign that finally goes out has a broken UTM and a form that files leads into the wrong lifecycle stage.
How we work
We take campaign plans and ship them. Each campaign gets built in HubSpot: emails with proper personalisation and testing, landing pages and forms wired to the right properties and lifecycle logic, segmented lists that match the intended audience, and the workflows that carry follow-up. Everything rolls up under the campaign object so attribution is measurable without archaeology.
Before anything launches, it goes through a QA pass: rendering across clients, link and UTM checks, form submission tests end to end, workflow enrollment dry-runs, and a final check that suppression and unsubscribe logic behaves. It is unglamorous work, and it is exactly the work that gets skipped when execution is squeezed between other jobs.
After launch we monitor delivery and early signals, fix what needs fixing, and report results against the campaign's success criteria. As a retainer, this runs on a monthly rhythm: an agreed volume of campaign execution, a shared calendar, and a standing channel for the inevitable mid-month additions.
Deliverables
- Campaign assets built in HubSpot: emails, landing pages, forms, CTAs
- List segmentation and enrollment logic per campaign
- Follow-up workflows configured and tested
- Pre-launch QA: rendering, links, UTMs, form routing, suppression logic
- Campaign object setup and post-launch reporting
- Shared campaign calendar maintained month to month
What buyers ask before scoping.
What do we need to provide for each campaign?
The campaign plan: offer, audience, messaging, and copy or a brief for it. If those plans do not exist reliably, pair this with Campaign Development, which produces them. We flag gaps at intake rather than building on guesses, because a well-executed campaign with a vague offer is still a vague campaign.
Who approves campaigns before they go out?
You do, always. Every campaign has a named approver on your side and nothing ships without their sign-off; we send a staged preview with test sends before launch. The approval step is built into the monthly rhythm so it does not become the bottleneck it usually is.
What happens when we need something urgent mid-month?
The retainer includes room for reasonable mid-month additions, and we triage them against the calendar together: what moves, what waits, what genuinely cannot. If urgent work regularly displaces planned work, that is a signal the retainer is undersized or the planning rhythm needs fixing, and we will say so.
Sounds like your situation?
30 minutes, your calendar, no slide deck. We tell you honestly whether this module fits.
Book discovery call