The problem this solves
Plenty of teams produce decent content and then distribute it once, badly. The post goes out on one channel at whatever hour it was finished, the newsletter slips from monthly to occasional, and older pieces that still answer live questions never get resurfaced. Distribution fails not from lack of ideas but from lack of operations: no calendar anyone maintains, no owner for the publishing rhythm, and no report showing which channel actually earns its effort.
How we work
We run the distribution machine on a fixed rhythm. Each piece of content gets a distribution plan when it lands: which channels, in what adapted form, on what schedule, including the re-runs weeks later that most teams never do. Social publishing runs through HubSpot's social tools where the channels allow, the newsletter ships on its promised cadence, and the content calendar reflects reality rather than intention.
The operations half is deliberately boring and deliberately reliable: assets staged and scheduled ahead of time, UTM discipline on every link so attribution survives, evergreen pieces resurfaced on a rotation, and channel-specific formatting handled instead of cross-posting the same text everywhere. Where LinkedIn is a primary channel, we respect its mechanics, including keeping links out of post bodies where reach depends on it.
Reporting closes the loop monthly: what was published where, what each channel returned in traffic, contacts, and engaged audience, and what that means for next month's emphasis. Channels that consistently return nothing get challenged rather than fed indefinitely.
Deliverables
- Distribution plan per content piece, including re-run scheduling
- Social publishing operations across agreed channels via HubSpot
- Newsletter production and sending on a fixed cadence
- Maintained content calendar with UTM and tracking discipline
- Evergreen resurfacing rotation for older high-value content
- Monthly channel performance report with recommendations
What buyers ask before scoping.
Which channels does this cover?
The ones where your audience demonstrably is, agreed at scoping, typically LinkedIn, email newsletter, and the blog's syndication points for B2B clients. We would rather run three channels consistently than six sporadically, and the monthly report exists partly to justify or retire each channel with evidence.
Do you create the content too?
This retainer adapts and distributes; creation lives in Content Creation & Repurposing or with your team. The adaptation is real work, channel-native formatting, excerpts, and post copy, but the underlying substance has to come from somewhere. Many clients pair the two retainers; the boundary between them is documented so nothing is paid for twice.
What does the monthly report actually tell us?
Per channel: what shipped, what it returned in traffic, new contacts, and engagement, and how that trends. Because links carry UTMs and conversions land in HubSpot, the report ties distribution to contacts and influenced pipeline where the volume supports it, not just impressions. It ends with a recommendation, not just a chart.
Sounds like your situation?
30 minutes, your calendar, no slide deck. We tell you honestly whether this module fits.
Book discovery call