The problem this solves
Growth decisions happen on opinion and recency: the last loud idea gets built, shipped, and never measured. There is no baseline, so improvement claims are vibes; tests get called early on twenty visitors; and the learnings that do emerge live in one person's memory until they leave. The company runs experiments, it just does not know their results.
How we work
We build the measurement foundation first, because experimentation without trustworthy tracking is theater: conversion events defined and instrumented, funnel steps visible in HubSpot reporting, and a baseline documented so 'better' has a reference point.
Then the testing capability: A/B testing on emails and pages using Marketing Hub and Content Hub tooling where your tier includes it, plus experiment design that respects your actual traffic, at modest volume that means fewer, bolder tests rather than button-color trivia that would need months to conclude. Around the tooling we install the process: a backlog with hypotheses stated upfront, effort-impact prioritization, and a results log that records every outcome, including the losses, so knowledge compounds instead of evaporating.
The deliverable is a system your team runs weekly without us: propose, prioritize, run, read, record. Velocity of learning is the metric that matters.
Deliverables
- Tracking plan: conversion events instrumented and verified
- Baseline documentation for the funnel steps that matter
- A/B testing setup on emails and pages per your tier
- Experiment backlog with hypothesis and prioritization format
- Results log capturing outcomes, including failed tests
- Operating cadence: a weekly experiment routine your team owns
What buyers ask before scoping.
Do we have enough traffic to A/B test at all?
Possibly not for classic split tests, and we will tell you rather than let you run tests that can never conclude. At modest B2B traffic the honest play is fewer, bigger swings, offer, message, audience, measured before-and-after with a documented baseline, plus tests concentrated where volume actually exists, like email.
What tools does the experimentation system use?
HubSpot-first: A/B testing on emails and pages, campaign reporting, and custom reports cover most B2B needs at Marketing Hub and Content Hub Professional tier. The experiment backlog and results log live in whatever your team already opens daily. We add external tools only when a concrete test type demands them.
Who runs the experimentation program after you leave?
Your team, by design: the cadence, templates, and prioritization rules are built for a marketer to operate without an engineer on call. What tends to need outside help is discipline, not mechanics, which is why some clients keep a light retainer for quarterly review of the results log and the next quarter's bets.
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