The problem this solves
Most B2B companies between ten and two hundred people live in a RevOps gap: too complex to run revenue operations off the side of a sales leader's desk, too small to hire a dedicated RevOps head. The symptoms compound quietly. Marketing and sales optimize their own funnels in isolation, tooling decisions get made per team, data definitions diverge, and every quarter someone rebuilds a report by hand because the systems do not agree.
How we work
This retainer fills the seat. We take ownership of the revenue operations agenda: a prioritized roadmap tied to your revenue goals, an operating cadence of planning and review meetings we run with your leadership, and clear decisions on process, data, and tooling questions instead of committee drift.
The leadership work is hands-on where it counts: we chair the RevOps cadence, arbitrate cross-team disputes about definitions and handoffs, prepare decision papers for tooling and licensing calls, and manage whoever executes, whether that is your admins, our delivery retainers, or third-party vendors. Execution capacity itself is deliberately separate, so the leadership hours stay strategic.
The engagement runs on a fixed monthly commitment, agreed upfront and predictable, with presence in your leadership rhythm. The exit path is part of the design: when the function outgrows fractional, we help you hire and onboard the full-time head and hand over a documented operating system rather than tribal knowledge.
Deliverables
- Owned RevOps roadmap tied to revenue goals
- Chaired operating cadence: planning, pipeline, and performance reviews
- Decision papers for process, tooling, and licensing calls
- Oversight of executing admins, vendors, or delivery retainers
- Documented operating system and hiring handover when you outgrow fractional
What buyers ask before scoping.
How is this different from RevOps Advisory?
Advisory recommends; you decide and drive. Fractional leadership owns outcomes: we chair the meetings, make the calls within an agreed mandate, and manage execution. Choose advisory if you have a capable internal owner who wants a sparring partner, and fractional leadership if the owner seat itself is empty.
How much of your time do we get each month?
A fixed monthly commitment agreed in the retainer document and sized to your complexity: number of teams, systems, and decision volume. The point of fixing it is predictability, so the engagement does not swell with whoever shouts loudest or shrink when things look calm. We revisit the sizing quarterly.
Does execution work come bundled with the leadership?
No, by design. Execution runs through your team, separate delivery retainers, or scoped projects, whoever fits best. Keeping the leadership hours free of build work protects the strategic focus and keeps the recommendations honest, because we gain nothing from recommending more building.
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