The problem this solves
Most B2B ad accounts leak from day one. Tracking is missing or double-counts, the platform reports conversions that sales never sees, retargeting audiences amount to everyone who ever visited, and budget decisions run on click-through rates because nothing connects spend to what actually entered the pipeline. Money goes in, a report comes out, and nobody can honestly say whether the ads work.
How we work
The build starts with structure: ad accounts on the platforms that fit your audience, commonly Google, LinkedIn, and Meta for B2B, either set up clean or audited and repaired if they already exist. Conversion tracking gets wired through the HubSpot ads integration, so leads from ad platforms land in the CRM with their source intact and campaigns can be judged on what happened after the click.
Audiences come from your CRM rather than platform defaults: ICP-based targeting, retargeting segments scoped to meaningful behaviour, exclusion lists so you stop paying to reach existing customers and open deals. On that foundation we launch a deliberately conservative initial campaign set, sized to produce learning rather than to spend impressively.
The engagement closes with a reporting baseline that reads cost against pipeline from HubSpot attribution, and a testing roadmap for the first quarter. We are straightforward about where we sit: our edge is the CRM wiring and the pipeline honesty, and the foundation is built so whoever manages the media next, us or anyone else, inherits an account that measures what matters.
Deliverables
- Ad account structure per platform, new or repaired
- HubSpot ads integration with conversion tracking verified end to end
- Audience definitions: ICP targeting, retargeting segments, exclusion lists
- Initial campaign set launched
- Reporting baseline tying spend to pipeline in HubSpot
- Testing roadmap for the first quarter
What buyers ask before scoping.
We already run ads. Do we still need the foundation work?
Probably parts of it, and an audit tells us which. Existing accounts usually fail on tracking and audience hygiene rather than on campaign settings, and those failures silently corrupt every optimisation decision made on top of them. We keep what works, fix what leaks, and skip what is already sound; the point is a trustworthy base, not a rebuild for its own sake.
Which platforms do you set up?
Chosen per audience, not by habit. Google catches existing demand, LinkedIn targets by role and company in B2B, Meta earns its place mostly for retargeting and some niches. If a platform does not fit your buyer, we say so at scoping instead of launching it because it was on the list.
How much ad budget do we need for this to make sense?
Enough for the channel to produce statistical signal, which depends on your market and cost per click. We will not name a universal number, but we will tell you honestly at scoping if your planned budget is too small to learn anything from, because launching theatre helps neither side.
Sounds like your situation?
30 minutes, your calendar, no slide deck. We tell you honestly whether this module fits.
Book discovery call