Gracjan Kasprzyk
Gracjan Kasprzyk, HubSpot consultant

AI Agent Design for HubSpot and Custom Tools

A decision on which AI agents to launch, with each one’s scope, data, permissions and handoff to a person.

  • phaseSolution Design
  • engagementProject

The problem this solves

An agent with no access to customer history writes generic copy, and the team quietly stops using it. An agent with broad permissions and no handoff rules answers a case a person should have handled, and after one bad conversation nobody trusts it again.

How I work

I pick the processes where an agent makes sense: lots of repetitive cases and data it can work from. I assign each one to a Breeze agent in HubSpot, such as the Prospecting Agent or the Customer Agent, or to a custom tool on Claude when the process goes beyond HubSpot.

For each agent I write down what it can do on its own, what it can’t and when it hands the case to a person. We agree which data it uses, because answer quality depends on it, and which permissions it gets. The launch plan has a person approving the output at the start, and we expand the scope by written criteria.

What you get

  • Processes chosen for agents, with reasoning
  • Each agent’s scope: what it does alone, what it doesn’t, when it hands off
  • Data sources for each agent
  • Handoff rules and permissions
  • A launch plan with human approval and criteria for expanding scope

What people ask before a quote

Breeze agents or custom tools?

I choose Breeze where it fits the task, such as finding new customers or answering from a knowledge base, because it works on your portal data. I build a custom tool on Claude or custom code when the process or systems go beyond what Breeze covers.

We have little data in our CRM. Does an agent make sense?

An agent writes from your CRM data. When customer history is missing, its answers are generic, so I usually suggest cleaning up the data first and launching the agent after that.

How much does AI agent design cost?

We’ll work it out on the call, once I know your process. You pay for the HubSpot license separately, directly to HubSpot. Breeze agents use HubSpot credits.

Let’s check whether this service fits your situation

After you submit the form, you pick a time in my calendar. I prepare the scope and a quote after the call.

Gracjan Kasprzyk
Your call is with Gracjan Kasprzyk