The problem this solves
Processes and systems drift apart from day one. The playbook says every deal gets a qualification call; the CRM happily accepts deals without one. The system demands a field nobody uses, so reps fill it with garbage to pass validation. Automation enforces a routing rule from two reorganizations ago. Soon there are three realities: the documented process, the system's rules, and what people actually do, and every report, audit, and new hire trips over the differences between them.
How we work
We put the three realities side by side. From documentation: what the process claims. From system configuration: what the CRM requires, automates, and permits. From behaviour: what CRM records show people actually doing. Every three-way divergence gets logged with its direction: process ahead of system, system ahead of process, or both abandoned in practice.
Each divergence then gets a verdict, because they are not equal. Some system gaps are healthy flexibility; some garbage-filled required fields signal a rule that should die rather than be enforced harder. The assessment distinguishes where the system should catch up to the process, where the process should be rewritten to match reality, and where practice itself is the problem.
The deliverable is an alignment register with a fix direction per divergence and a sequenced remediation plan. It is the groundwork that makes automation projects safe, because automating on top of unacknowledged drift hardens the wrong behaviour at scale.
Deliverables
- Three-way comparison: documented process, system configuration, actual behaviour
- Divergence register with direction and severity per item
- Verdict per divergence: fix the system, fix the process, or fix the practice
- Validation and automation review flagging rules that generate garbage compliance
- Sequenced remediation plan ready for scoping