Find what's quietly draining your pipeline.
A structured review of an existing HubSpot setup - data hygiene, workflows, lead scoring, reporting, license utilisation, integration debt. Output: a prioritised fix list with effort estimates. Take it anywhere.
How the audit runs
Call, audit, readout.
Call
Goals + access
30-minute kickoff. We confirm what you want answered, who needs to be in the room at readout, and which seats, integrations, and processes are in scope. You provision a Spectage seat in the portal (I'll send the spec).
Audit
Two weeks inside the portal
Hands-on review of data, workflows, reports, integrations, security, license utilisation. Short interviews with 2-4 internal users. Findings surface progressively in a shared doc so you see them as they land, not all at the end.
Readout
90-min walkthrough + scorecard
Live walkthrough of the scorecard, the prioritised fix list, and the recommended sequence. Recording is yours to keep. The fix list is yours to act on - with me, with your in-house team, or with someone else entirely.
What we look at
The dimensions covered in every audit.
Data hygiene + structure
- Duplicate contact / company / deal rate
- Property coverage on key records
- Lifecycle stage discipline
- Custom property bloat + naming
- Association integrity
- Imported data quality
Automation surface
- Active vs. dormant workflows
- Goal completion vs. enrolment ratio
- Race conditions + circular triggers
- Error logs over the last 90 days
- Branching complexity + maintainability
- Test coverage before launch
Pipeline + scoring
- Pipeline stage definitions vs. actual usage
- Lead scoring signal-to-noise
- Routing + ownership rules
- Sequences usage by rep
- Forecast vs. won deal accuracy
- Coaching surface for managers
Dashboards + attribution
- Source attribution accuracy
- Marketing to Sales handoff metrics
- Numbers that match finance
- Dashboard adoption by role
- Report rot (broken / unused)
- Custom report library hygiene
Connections + sync health
- Native apps + their failure modes
- Make / Zapier scenarios in scope
- Custom integration error rates
- Idempotency + retry behaviour
- Webhook health + alerting
- Data parity checks
Permissions + license fit
- Seat utilisation vs. cost
- Right-tier check (Starter / Pro / Enterprise)
- Permission roles + ex-employee access
- Audit log review
- Sensitive-data property handling
- GDPR posture
30 min, no deck
Want a second opinion on your setup?
Tell us what you are dealing with. We come back the same day with whether it is a quick fix or a project, and what we would do first.
I reply the same day.
Common questions
Things buyers ask before commissioning an audit.
Will the audit recommend you for the fixes?+
Sometimes yes, sometimes no. The fix list is yours - you can run it with me, with your in-house team, or with another partner. The audit is a standalone product that stands on its own. If the recommendation is a full implementation or a cutover from another CRM, I'll say so explicitly in the readout.
Do you need admin access to the portal?+
A Super Admin seat is the easiest path - I send a written spec for the seat (named, time-boxed, with audit-log visibility on my actions). If your security policy doesn't allow that, we can work with a Sales Hub Pro seat and a Reports-only seat, supplemented by screen-share sessions for anything those don't reach. Either way, no data leaves your portal.
What does the scorecard look like?+
Six dimensions (data, workflows, sales motion, reporting, integrations, security + cost), each scored on a maturity scale with concrete evidence behind every score. Each dimension has a short prose summary, the top 3-5 findings, and a list of recommended fixes ranked by impact-to-effort.
If we proceed with fixes, does the audit fee get credited?+
If you sign an implementation or retainer engagement within 30 days of the readout, the full audit fee credits against that engagement. If you decide not to proceed, the scorecard and fix list stay with you - usable as-is, with or without Spectage.
How does it compare to a free HubSpot health check?+
HubSpot's own health checks surface the obvious wins quickly - usually 60-90 minutes covering the most common misconfigurations. A Spectage audit is two to three weeks of hands-on work: it goes past the obvious into workflow logic, attribution model, integration health, and license fit, and ends with a written scorecard you can act on.
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