- phaseImplementation
- engagementProject
- productCRM
The problem this solves
Three versions of pipeline value land on the table at the leadership meeting, and the HubSpot report doesn’t match finance. Nobody opens the dashboard built during implementation anymore, and the numbers are back in a spreadsheet.
How I work
I start with the data, because a bad report usually means empty fields or fields people fill in different ways. I check that the fields your reports need are filled in and mean the same thing to everyone. Where they don’t, I fix the properties and set up workflows that save dates and values automatically.
Then I build reports for each audience: a pipeline and forecast dashboard for leadership, lead-to-close conversion with time in each stage, and rep activity and results for the sales manager. Every number has a written definition, agreed with the people who will use it. After a few weeks we sit down with them, and I fix what’s missing.
What you get
- Written metric definitions agreed by your teams
- Data fixes: properties and workflows that save dates
- A leadership dashboard: pipeline, forecast and trends
- A report on conversion and time in each deal stage
- A rep activity and results dashboard
- A review and fixes after a few weeks of use
What usually goes with this service 3

HubSpot Workflow Automation
Workflows that take repetitive CRM work off your team, each with a name and description that say what it does.
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HubSpot Native Integrations Setup
HubSpot marketplace apps and Data Sync set up with field mapping, sync direction and a test.
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HubSpot Lead Routing and Management
Every new lead goes to the right rep with a status and a follow-up date, and becomes a deal once qualified.
Learn more