The problem this solves
Your marketing sees form fills and nothing else. Companies research you for weeks, reading pricing, comparing services, returning repeatedly, and none of it reaches segmentation, scoring, or the campaigns they receive. Everyone gets the same nurture regardless of demonstrated interest, and the budget spent generating attention produces data that evaporates on contact.
How we work
We start with a signal plan: which behaviors actually indicate interest for your motion, page depth, content themes, repeat visits, email engagement, campaign response, and which CRM properties they should become. Signals nobody will use do not get built.
Then we implement capture: HubSpot tracking configured properly across site and campaigns, form and chat data flowing into clean properties, and company-level reveal of anonymous traffic through Breeze Intelligence intent capabilities where your tier includes them. Enrichment fills what capture cannot see, firmographics and company context via Breeze Intelligence or external sources, so a signal arrives attached to a company you can classify.
The pipeline ends in usable structure: engagement and interest properties, behavioral lists that update themselves, and score inputs, feeding segmentation, personalization, and lifecycle automation. Consent is engineered in from the start, capture respects your cookie and consent setup, because EU marketing data that ignores consent is a liability, not an asset.
Deliverables
- Signal plan: behaviors mapped to CRM properties and uses
- Tracking configuration across site, forms, chat, and campaigns
- Company-level intent and reveal setup where tier supports it
- Enrichment wiring for firmographic context
- Behavioral lists and score inputs updating automatically
- Consent-aware capture configuration documented