I implement HubSpot, connect systems and bring AI into B2B companies.
My name is Gracjan Kasprzyk and I have run Spectage since 2021. I take the project conversation myself, from the first email to go-live.
New 24
Qualified 11
Nurturing 38
Handed off 6
Systems integration first, then B2B marketing, and Spectage since 2021.
I didn't plan a HubSpot career. Engineering, then in-house B2B marketing, then consulting - each step handed me something the next one needed.
Systems integration
I came out of IT consulting: infrastructure, networks and integrations. That is where the habit comes from of checking how data moves between systems before anybody buys anything.
HubSpot from the inside
Then years of marketing and revenue operations inside Polish B2B companies, from early SaaS to mid-sized businesses, with HubSpot in daily use. That is why I configure a portal around the daily work of sales and marketing rather than around the feature list.
Spectage
A HubSpot implementation practice. System integration and process automation came next, and after that AI work inside companies.
HubSpot as the core, and around it the systems a company already runs.
HubSpot as the core
CRM, marketing automation, help desk, content and reporting in one portal. Most of what I build sits on it.
The technical layer
APIs, custom objects, programmable workflows and private apps in the portal. Where configuration ends, I write code.
Integrations that pay off
Payments and subscriptions, online sales, invoicing and company registry data. I pick connections around one process, not around a catalogue.
AI on company data
Assistants and agents connected to the CRM and to company documents, with custom tooling where the ready-made ones stop.
Pipedrive, Salesforce, Zoho, ActiveCampaign, and others.
Across all Hubs.
Same time zone as Polish + EU clients.
30+ HubSpot portals delivered.
Three lines of work.
HubSpot
Implementations, portal audits, migrations from other CRMs, training and ongoing care.
Integrations and automation
Connections between systems, and automation of the steps somebody repeats by hand today.
AI in the company
AI assistants in sales and customer service, and training days for teams.
Tell me where you stand.
I go through the stack, how sales runs and what leaks because of it. If I am not the right person for the job, I say so on that call.
After the first call you know what working together would cover.
<p>I go through the stack and what the company is trying to get done, and come back with scope and a quote.</p>
What I build and what I learn.
HubSpot news worth knowing, and things I built ourselves. Short, no spam.