HubSpot vs Bitrix24: Pricing and Features Compared

HubSpot and Bitrix24 side by side license, features and switching

Bitrix24

HubSpot

License

Basic $49 for up to 5 users, Standard $99 for up to 50 users, Professional $199 for up to 100 users. Price per organization per month, billed annually

Sales Hub Professional: $90 per seat per month, billed annually. Marketing Hub Professional: from $800 per month, billed annually, with 3 Core Seats and 2,000 marketing contacts

Scope

Tasks, projects, telephony, video calls, intranet and CRM in one suite

CRM with marketing, sales and customer service on one database

Data model

Leads, contacts, companies and deals in categories with their own stages

Contacts, companies, deals and tickets on one timeline. A lead is a contact lifecycle stage

Marketing

CRM marketing and email sends to your database

Workflows, scoring, forms, landing pages, email and ads on the same contact. Marketing Hub Professional includes 2,000 marketing contacts

Automation

Robots and business processes on leads and deals

Workflows on contacts, companies, deals and tickets in one tool

Reporting

Reports and analytics in the CRM module

Reports from first website visit to closed deal, custom reports across objects

Telephony

Built-in telephony with call recording

Calling from HubSpot and telephony integrations from the marketplace

CoPilot across the suite

Breeze: an assistant that works on CRM data, a prospecting agent and a customer service agent

Switching

Data leaves through export and the REST API

I move leads, contacts, companies, deals and activities through the API, and notes keep their original dates

Prices per the vendors’ price lists, October 2026, per seat per month unless stated otherwise. For new accounts in Europe since October 1, 2026, HubSpot sells a single platform edition that covers all hubs, priced in seats and credits: on Professional, a GTM seat is €90 per month billed annually (€100 billed monthly), an Ops seat starts at €50, and the account gets 10,000 HubSpot credits a month. Estimate your cost at spectage.co/en/hubspot-pricing-calculator. Sources: bitrix24.com/prices, hubspot.com/pricing/sales, hubspot.com/pricing/marketing, hubspot.com/flexible-seats-and-credits-pricing-supplement.

When to stay with Bitrix24

The company runs on the full suite

Tasks, intranet and telephony run in Bitrix24 across every department, and the CRM is just one of the modules you use.

Many users, a small sales team

The whole company logs in, while a few people run sales on a simple funnel with no marketing campaigns.

Data on your own servers

Company policy requires the system to run on your own infrastructure, and Bitrix24 offers an on-premise edition.

When HubSpot makes more sense differences you see in daily work

Data

One customer record

A lead and a customer are the same contact at different stages, so notes from the first call stay on the timeline. Every deal is tied to a company and a contact.

Marketing

Campaigns on the same contact

Scoring, lifecycle workflows, forms and landing pages run on CRM data. Reps see opened emails and website visits on the customer record.

Reporting

Where sales come from

HubSpot builds the report from first website visit to closed deal. Leadership and reps look at the same pipeline, with no spreadsheet exports.

Suite

The intranet can stay

Tasks, intranet and telephony can keep running in Bitrix24. I move sales and marketing to HubSpot and sync contacts and companies between the systems.

Cost

Flat fee and per-seat pricing

Bitrix24 costs less because you pay one amount for the whole organization. HubSpot charges per seat, so cost grows with the number of people working in it.

Migration

Moving from Bitrix24

I move leads, contacts, companies, deals and activities after reviewing fields and deal categories. Bitrix24 stays available for reference, and the intranet can keep running there.

Bitrix24 migration

Who you'll work with Gracjan Kasprzyk, Spectage

I am a HubSpot consultant. I work in HubSpot every day: I implement it, train teams and connect it with the rest of the company’s systems. My advice comes from what has worked across dozens of portals.

HubSpot portals

50+

New implementations and cleanups of existing ones

Migrations

15+

Full migrations from other CRMs

Teams

Dozens

Sales, marketing and service teams trained

Consulting

Hundreds

Hours of hands-on work with clients in HubSpot

Book a free consultation

Questions about HubSpot and Bitrix24

How is HubSpot different from Bitrix24?

Bitrix24 is a suite of tools under one login, with CRM as one of its modules. HubSpot is built around the CRM, so marketing, sales and service work from the same contacts, companies and deals.

Is HubSpot more expensive than Bitrix24?

On the license, yes. Prices are in the table above. Bitrix24 costs the same no matter how many users you have within the plan limit, while HubSpot charges per seat. I’ll run the numbers for your seats and contacts.

Can the intranet, tasks and telephony stay in Bitrix24?

Yes, that’s a common setup. I move sales and marketing to HubSpot and sync contacts and companies between the systems through Make or custom code.

How do we move data from Bitrix24 to HubSpot?

I export it through the REST API. Before the import, I go through fields and deal categories with you, and I merge contacts by email address and companies by tax ID and domain. Notes and tasks keep their original dates.

What about robots and business processes?

For each rule I check whether you still need it. The ones you need I rebuild as workflows, and the ones that only worked around limits of the old system I switch off.

Will sales stop during the switch?

No. Reps work in Bitrix24 until switchover day, and I lock edits only during the final import. After that, Bitrix24 stays available for reference.

How much does switching to HubSpot cost?

We’ll work it out on the call, once I know your process. You pay for the HubSpot license separately, directly to HubSpot.

HubSpot vs Bitrix24