HubSpot vs Zoho: Pricing and Features Compared

HubSpot and Zoho CRM side by side license, features and switching

Zoho CRM

HubSpot

License

Standard $14, Professional $23, Enterprise $40, Ultimate $52 per user per month, billed annually

Sales Hub Professional: $90 per seat per month, billed annually. Marketing Hub Professional: from $800 per month, billed annually, with 3 Core Seats and 2,000 marketing contacts

Other apps

Campaigns, Desk, Analytics and Flow are separate apps with separate fees

Forms, marketing email, tickets and reports on the same platform and contact database

Data model

Leads and contacts in separate modules, and converting a lead creates a contact and an account. Custom modules on top

Contacts, companies, deals and tickets on one timeline. Custom objects on Enterprise

Automation

Workflow rules, Blueprint and Deluge scripts in the CRM, Zoho Flow between apps

Workflows on contacts, companies, deals and tickets in one tool

Marketing

Zoho Campaigns as a separate app synced with the CRM

Workflows, scoring, forms, landing pages, email and ads on the same contact. Marketing Hub Professional includes 2,000 marketing contacts

Reporting

Reports and dashboards in the CRM, cross-app analysis in Zoho Analytics

Reports from first website visit to closed deal, custom reports across objects

Zia, the AI assistant across Zoho apps

Breeze: an assistant that works on CRM data, a prospecting agent and a customer service agent

Integrations

Zoho Marketplace and built-in connections to other Zoho apps

Marketplace with 2,000+ apps

Switching

Data leaves through export and the API

I map modules and fields before the import and move email content through the API

Prices per the vendors’ price lists, October 2026, per seat per month unless stated otherwise. For new accounts in Europe since October 1, 2026, HubSpot sells a single platform edition that covers all hubs, priced in seats and credits: on Professional, a GTM seat is €90 per month billed annually (€100 billed monthly), an Ops seat starts at €50, and the account gets 10,000 HubSpot credits a month. Estimate your cost at spectage.co/en/hubspot-pricing-calculator. Sources: zoho.com/crm/zohocrm-pricing-enterprise.html, hubspot.com/pricing/sales, hubspot.com/pricing/marketing, hubspot.com/flexible-seats-and-credits-pricing-supplement.

When to stay with Zoho

The whole company runs on Zoho

Accounting, inventory and support run in Books, Inventory and Desk, and the connections between apps cause no trouble.

Seat price is the deciding factor

Many people log in to the CRM only to look up customers and tasks, and marketing runs no campaigns.

Someone owns the Deluge scripts

A person on your team knows Blueprints and Deluge, maintains them and wants to keep building on them.

When HubSpot makes more sense differences you see in daily work

Data

One contact across teams

Sales, marketing and service see the same customer record. Zoho CRM, Campaigns and Desk are separate apps joined by integrations.

Leads

Leads without conversion

A lead and a customer are the same contact at different lifecycle stages, so the qualification history stays on one timeline.

Reporting

Where sales come from

HubSpot builds the report from first website visit to closed deal. In Zoho, cross-app analysis usually means Zoho Analytics.

Automation

Workflows without Deluge

I set up most B2B processes as workflows with no code, so someone on your team can change them without knowing scripts.

Cost

License plus apps

Zoho CRM costs less on the license alone. The gap shrinks once you add Campaigns, Analytics, Flow and Desk, if you use them.

Migration

Moving from Zoho

I move leads, contacts, companies, deals and activity history after a module and field review. Zoho CRM stays available for reference, and Books can keep running.

Zoho migration

Who you'll work with Gracjan Kasprzyk, Spectage

I am a HubSpot consultant. I work in HubSpot every day: I implement it, train teams and connect it with the rest of the company’s systems. My advice comes from what has worked across dozens of portals.

HubSpot portals

50+

New implementations and cleanups of existing ones

Migrations

15+

Full migrations from other CRMs

Teams

Dozens

Sales, marketing and service teams trained

Consulting

Hundreds

Hours of hands-on work with clients in HubSpot

Book a free consultation

Questions about HubSpot and Zoho

Is Zoho cheaper than HubSpot?

On the license alone, yes. Prices are in the table above. Add Campaigns, Analytics, Flow and Desk to the Zoho CRM cost if you use them. I’ll run the numbers for your seats and contacts.

Can some Zoho apps stay?

Yes, usually Books and Inventory. I connect them to HubSpot so reps see invoices on the customer record. Sales, marketing and service move together, because only then do workflows and reports see the whole customer.

What about Blueprints and Deluge scripts?

I set them up fresh. Blueprint stage conditions become required fields on deal stages, and Deluge scripts become workflows or calculated properties. Anything that needs code I write in Node or Python.

How do we move data from Zoho to HubSpot?

I start with a module and field review. Each field maps to an existing property, gets a new one or stays in the archive. I merge companies by domain and move email content through the API.

Will sales stop during the switch?

No. The team works in Zoho until switchover day, and I lock edits only during the final import. After that, Zoho CRM stays available for reference.

How much does switching to HubSpot cost?

We’ll work it out on the call, once I know your process. You pay for the HubSpot license separately, directly to HubSpot.

HubSpot vs Zoho