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Gracjan Kasprzyk
Gracjan Kasprzyk, HubSpot consultant

HubSpot Magento Integration

Abandoned carts and store orders land on the contact in HubSpot. Marketing sends a cart reminder, and B2B reps see what a company bought without logging in to the store admin.

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What companies come to me with

Purchases checked in the store admin

To see a company’s orders and shipping status, a rep logs in to Magento, while the deal in HubSpot has no history.

Segments built from exports

A list of customers who bought a given product comes from a store export and a manual import into HubSpot.

A cart with no reminder

Magento records the abandoned cart, but HubSpot never gets the signal, so no reminder goes out.

What I connect between your store and HubSpot scope set in the process review

Magento to HubSpot

Abandoned carts

A cart with no order is saved on the contact and triggers a reminder workflow. You can segment contacts by cart value and contents.

Magento to HubSpot

Orders on the contact

Number, date, value, currency, products and quantities. When a rep handles the sale, the order is also associated with the company and deal.

Magento to HubSpot

Order status

New, paid, shipped or returned as an order property. A status change sends an email or creates a task.

Catalog

Products from the store

SKU, name and price as HubSpot products, so reps quote the same prices as the store and reports show sales by product.

Tracking

HubSpot tracking code

I add it to the store template header, so store traffic and conversions show up in HubSpot reports.

How we work together

  1. 1

    Free consultation30 minutes

    You tell me who buys in your store and what marketing or sales should see in HubSpot. I tell you how the connection would work.

  2. 2

    Process reviewScope set after the consultation

    We decide whether orders link to deals, which fields flow both ways and how a store account is matched to a contact.

  3. 3

    BuildExisting integration or custom

    I check the existing integration first and write a custom one on the store API where it falls short. Order history moves in a separate import, after a data backup.

  4. 4

    Testing and launchOn real data

    The first run has a cutoff date, so old carts don’t trigger workflows. If no orders come in for an agreed period, the person you choose gets an alert.

  5. 5

    Ongoing supportOn demand or on a retainer

    After launch you reach out when you need something, or we agree on a fixed scope of work for each month.

Who you'll work with Gracjan Kasprzyk, Spectage

Gracjan Kasprzyk, Spectage

I am a HubSpot consultant. I work in HubSpot every day: I implement it, train teams and connect it with the rest of the company’s systems. My advice comes from what has worked across dozens of portals.

HubSpot portals
50+
New implementations and cleanups of existing ones
Migrations
15+
Full migrations from other CRMs
Teams
Dozens
Sales, marketing and service teams trained
Consulting
Hundreds
Hours of hands-on work with clients in HubSpot
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Questions before an integration

Which system is the source of truth?

Magento for orders and products, and HubSpot reads them. I sync both ways only the fields that need it, because every two-way sync is one more place for data conflicts.

Does this make sense for B2B sales?

Yes. Store orders are associated with the company, deal and account owner, so reps see purchases where they manage the conversation.

What if the integration stops working?

Every operation is logged, and if no orders come in for an agreed period, the person you choose gets an alert. The log shows when data stopped flowing.

Make or custom code?

If an existing integration covers your scope, I use it, and simpler flows run in Make. Carts, statuses and B2B catalogs more often need custom code on the API.

How much does it cost?

It depends on the number of systems and steps. You get a quote after the process review.

Let's talk about HubSpot and Magento

Thirty minutes, free. Tell me what you want to do and I'll tell you where to start.

Gracjan Kasprzyk
Your call is with Gracjan Kasprzyk