Gracjan Kasprzyk, HubSpot consultant

HubSpot Company Data Enrichment and Buying Signals

Company records get an address, industry and registration data, and reps see who is looking at what you sell.

phaseImplementation
engagementProject
productData Hub

The problem this solves

Half the companies in your database have no industry or size, so segments and scoring run on empty fields. Before every call a rep searches the web for basic company details, and the companies viewing your pricing page stay anonymous.

How I work

First I clean up what’s already in the database, meaning duplicates and formats, so enrichment doesn’t land on copies of the same company. Then I set up enrichment. Name, address and registration number come from public business registries by tax ID, and Breeze Intelligence adds industry, company size and contact details. Data fills in when a record is created and refreshes on a set schedule.

On top of that I set up buying signals. Companies that come back to your site and read about your products go to a list, into scoring and onto a task for the rep who owns the account. Before turning enrichment on for the whole database, I test coverage on a sample of your records, because it varies by market and segment.

What you get

Company data by tax ID from public business registries
Breeze Intelligence on new records and on a refresh schedule
Coverage test results on a sample of your database
Lists and scoring fed by enriched data
A workflow that creates a rep task on a buying signal

What people ask before a quote

Where does the company data come from?

Name, address and registration number come from public business registries, looked up by tax ID. Breeze Intelligence fills in industry, size and contact details, and I test its coverage on a sample before turning it on for the whole database.

What does a buying signal tell us?

That a company keeps coming back to your site and reading about what you sell. It doesn’t mean someone there is waiting for a call today, so I treat it as a pointer to which companies a rep should contact first.

How much does data enrichment in HubSpot cost?

We’ll work it out on the call, once I know your process. You pay for the HubSpot license separately, directly to HubSpot.

What usually goes with this service 3

Data Hub

HubSpot Data Sync with Other Systems

Customer data flows between HubSpot and your finance system or store in a set direction, with no retyping.

Learn more

Data Hub

HubSpot Data Model and Calculated Properties

Revenue reports in HubSpot show the same numbers as finance, including multi-year contracts and renewals.

Learn more

Data Hub

HubSpot Data Hub Implementation

I merge duplicates, standardize fields and set rules that keep every new record clean.

Learn more

Let’s check whether this service fits your situation

After you submit the form, you pick a time in my calendar. I prepare the scope and a quote after the call.

Your call is with Gracjan Kasprzyk