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Gracjan Kasprzyk
Gracjan Kasprzyk, HubSpot consultant

ActiveCampaign to HubSpot Migration

I move contacts, deals, send history and consent from ActiveCampaign. Marketing and sales work from one database, and your old account stays available for reference.

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What teams on ActiveCampaign come to me with

The rep never sees the click

A lead clicked through to pricing in yesterday’s newsletter, and the rep calls without knowing, because deals live in a spreadsheet.

Several tags for one thing

Marketing looks for customers in one industry and finds several similar tags. Nobody knows which one triggers an automation.

Campaigns that end at the click

Leadership asks how much revenue the webinar brought in, and ActiveCampaign shows opens and clicks, but no closed deals.

What I move from ActiveCampaign and where it lands in HubSpot

Tags

Tags as properties and lists

A tag someone still uses becomes a dropdown property or a list. Tags with no owner and no automation stay in the archive.

Segments

Segments as lists

A rule-based segment becomes an active list, and a hand-built list becomes a static one. After the import I compare list sizes in both systems.

Consent

Consent and unsubscribes

Subscription preferences map to HubSpot subscription types, and the consent date and source go into contact properties.

Sends

Email history

Sends go onto the contact timeline. Opens and clicks move as events or summary properties.

Deals

Deals in a pipeline

Deals move with their stage, create date and amount in the original currency. In HubSpot a stage can require fields and trigger a workflow.

Automations

Automations as workflows

For each automation I ask what it does and who still needs it. The ones that stay, I rebuild as workflows.

How an ActiveCampaign migration works

  1. 1

    Free consultation30 minutes

    You tell me what you send from ActiveCampaign and where reps manage deals. I tell you where I would start the cleanup.

  2. 2

    Data mappingTag by tag

    For every tag and field I check whether it triggers an automation, drives segmentation or is left over from an old campaign.

  3. 3

    Test importOn a copy

    I compare segment sizes and consent status in both systems. Reps check that their contacts have deals and send history.

  4. 4

    Import and switchoverActiveCampaign stays available

    Website forms switch over together with the import, so no lead gets lost. From the agreed day, marketing sends from HubSpot.

  5. 5

    Training1.5-2 hour sessions

    Marketing learns lists and workflows on its own contacts, and reps see what a lead read and clicked.

  6. 6

    Ongoing supportOn demand or on a retainer

    After launch you reach out when you need something, or we agree on a fixed scope of work for each month.

Who you'll work with Gracjan Kasprzyk, Spectage

Gracjan Kasprzyk, Spectage

I am a HubSpot consultant. I work in HubSpot every day: I implement it, train teams and connect it with the rest of the company’s systems. My advice comes from what has worked across dozens of portals.

HubSpot portals
50+
New implementations and cleanups of existing ones
Migrations
15+
Full migrations from other CRMs
Teams
Dozens
Sales, marketing and service teams trained
Consulting
Hundreds
Hours of hands-on work with clients in HubSpot
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Questions before an ActiveCampaign migration

How long does an ActiveCampaign migration take?

It depends on the number of contacts, tags and automations that need to keep running, and on how many deals you manage in ActiveCampaign. I give you a timeline after data mapping.

Will marketing consent and unsubscribes carry over?

Yes. Anyone unsubscribed in ActiveCampaign is unsubscribed in HubSpot before the first send goes out. I verify this with a separate report.

We have hundreds of tags and nobody knows which are used. What happens to them?

That’s normal after a few years. Tags in use become properties or lists, and the rest stay in the ActiveCampaign archive.

Will send and click history move?

Sends go onto the contact timeline, and opens and clicks move as events or summary properties. HubSpot tracks website visits from the moment its tracking code is installed.

Will marketing have to stop sending during the migration?

I pause bulk sends only during the switchover. After that, marketing sends from HubSpot.

How much does an ActiveCampaign migration cost?

We’ll work it out on the call, once I know your lists and sends. You pay for the HubSpot license separately, directly to HubSpot. Before the import I check how much email you send today, because the license choice depends on it.

Let's talk about your move from ActiveCampaign

Thirty minutes, free. Tell me what you want to do and I'll tell you where to start.

Gracjan Kasprzyk
Your call is with Gracjan Kasprzyk