Insights from the build

How HubSpot actually works in production.

Real implementations. Real integrations. Real edge cases. Written from inside the build, while the work is fresh.

All Marketing Hub General Settings Lead management Marketing RevOps Service Hub Workflows & automation
Featured
Workflows & automation · 2026-07-20

HubSpot Segments: how to target audiences in 2026

HubSpot Segments (renamed from Lists in 2025): active vs static, filter tiers, and the 4 mistakes that make workflows enroll the wrong contacts. B2B guide.

Gracjan Kasprzyk

Gracjan Kasprzyk

Founder

Newsletter

What we're shipping, what we're learning.

New posts, things we built, and the HubSpot release notes worth your attention. We send when there's something to say.

YouTube

Walkthroughs & teardowns.

Real HubSpot portals. Real integrations. Recorded as we build.

Subscribe on YouTubeBook discovery call