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Gracjan Kasprzyk
Gracjan Kasprzyk, HubSpot consultant

HubSpot pricing calculator

Work out what HubSpot costs under the new pricing: seats, credits and the edition that fits your team. New and old HubSpot pricing. Instant result, no email required.

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Pricing

One edition for every hub; you pay for seats and credits. Applies to new accounts in Europe from October 1, 2026. Prices in EUR.Each hub (Sales, Marketing, Service) is bought separately. This is how HubSpot still sells outside Europe. Prices in USD.

Who will work in HubSpot?

Number of people in each team. Teams with nobody are skipped in the next questions.

Prices and features per HubSpot's price list for new accounts, excl. VAT, checked November 4, 2026. Existing accounts keep their current terms. Sources: hubspot.com/pricing, HubSpot pricing supplement.

Questions about the new HubSpot pricing

What is the difference between a GTM seat and an Ops seat?

A GTM seat gives full access to HubSpot: sales, marketing and customer service. An Ops seat is for people who build automation and reports or administer the portal. It costs less but is available from Professional.

Do I pay separately for marketing contacts?

No. Contacts count toward the edition record limit together with companies, deals and other objects: 25,000 on Starter, 250,000 on Professional and 15 million on Enterprise. HubSpot puts contacts at about 20% of all records. You can add more in packs: 1,000 records for €5 per month, or 1 million records for €100 on Enterprise.

What are HubSpot credits?

Credits are used by emails, automation actions, AI agents and some other features, such as accepted quotes and AEO. Each edition includes a monthly allowance: 5,000 credits on Starter, 10,000 on Professional and 15,000 on Enterprise. It does not roll over. When it runs out, HubSpot bills the overage at €0.01 per credit. For larger email volumes, email send packs or a Marketing Pack cost less, and the calculator picks them for you.

Is Starter enough?

For a small team, to start with. Starter is a CRM with email and simple automation for up to 10 paid seats, typically with up to 5,000 contacts. You need Professional for multi-step sales and marketing automation, a help desk, custom reports or AI agents such as the Customer Agent.

Do I have to pay for HubSpot onboarding?

Not if you buy HubSpot through a partner who runs the implementation. HubSpot onboarding then drops away and the partner sets up the portal. Buying directly from HubSpot, Professional and Enterprise come with a one-time onboarding fee. The calculator shows the license cost only.

We already use HubSpot. Does this pricing apply to us?

No. Existing accounts and companies outside Europe still buy HubSpot per hub. On the call I will check what makes sense for your license.

Do the prices include VAT?

No. The calculator shows net prices, in euros for the new pricing and US dollars for the old one, based on HubSpot's price list checked on November 4, 2026.

Let's talk about your license

Thirty minutes, free. We check which edition to buy, how many seats you need and when to buy the license.

Gracjan Kasprzyk
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