HubSpot pricing calculator
Work out what HubSpot costs under the new pricing: seats, credits and the edition that fits your team. Europe and US pricing. Instant result, no email required.
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License cost for your setup
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Prices and features per HubSpot's price list for new accounts, excl. VAT, checked October 18, 2026. Existing accounts keep their current terms. Sources: hubspot.com/pricing, HubSpot pricing supplement.
Questions about the new HubSpot pricing
What is the difference between a GTM seat and an Ops seat?
A GTM seat gives full access to HubSpot: sales, marketing and customer service. An Ops seat is for people who build automation and reports or administer the portal. It costs less but is available from Professional.
Do I pay separately for marketing contacts?
No. Marketing contacts count toward the edition record limit: 25,000 on Starter, 250,000 on Professional and 15 million on Enterprise. You can add more records in packs.
What are HubSpot credits?
Credits are used by marketing emails, automation actions and AI agents. Each edition includes a monthly allowance that does not roll over. When it runs out, you add packs of 1,000 credits or the features pause until next month.
Is Starter enough?
For a small team, to start with. Starter is a CRM with email and simple automation for up to 10 people. You need Professional for multi-step sales and marketing automation, a help desk, custom reports or AI agents such as the Customer Agent.
How much is HubSpot onboarding?
HubSpot requires paid onboarding on Professional and Enterprise. The amount is in their quote and is not published. Starter has no onboarding requirement.
We already use HubSpot. Does this pricing apply to us?
No. Existing accounts and companies outside Europe still buy HubSpot per hub. On the call I will check what makes sense for your license.
Do the prices include VAT?
No. The calculator shows net prices, in euros for Europe and US dollars for the US, based on HubSpot's price list checked on October 18, 2026.
Let's talk about your license
Thirty minutes, free. We check which edition to buy, how many seats you need and when to buy the license.