HubSpot vs ActiveCampaign: Pricing and Features Compared

HubSpot and ActiveCampaign side by side license, features and switching

ActiveCampaign

HubSpot

License

Starter $15, Plus $49, Pro $79, Enterprise $145 per month for 1,000 contacts, billed annually. The price grows with your contact list

Sales Hub Professional: $90 per seat per month, billed annually. Marketing Hub Professional: from $800 per month, billed annually, with 3 Core Seats and 2,000 marketing contacts

Email and automation

Extensive email automation builder

Workflows, scoring, forms, landing pages, email and ads on the same contact. Marketing Hub Professional includes 2,000 marketing contacts

Deals

Pipeline and deals through the paid Enhanced CRM add-on for Plus, Pro and Enterprise. Starter doesn’t offer it

Deals, stages, forecasts and sequences on a Sales Hub Professional seat

Data model

Contacts and accounts, with segmentation mostly through tags, lists and fields

Contacts, companies, deals and tickets as associated objects. Lifecycle stages built in

New contacts

Forms and landing pages, ads through integrations

Forms, landing pages, blog, ads and social, all writing to the same contact

Reporting

Campaign and automation reports

Reports from first website visit to closed deal, with revenue attributed to campaigns

Customer service

No tickets. Service runs in a separate tool

Tickets, a team inbox and a knowledge base on the same contacts

AI for email and campaign content

Breeze: an assistant that works on CRM data, a prospecting agent and a customer service agent

Switching

Contacts, lists, tags and deals leave through export and the API

I map tags to lists and properties, move consent with contacts and rebuild automations as workflows

Prices per the vendors’ price lists, October 2026, per seat per month unless stated otherwise. For new accounts in Europe since October 1, 2026, HubSpot sells a single platform edition that covers all hubs, priced in seats and credits: on Professional, a GTM seat is €90 per month billed annually (€100 billed monthly), an Ops seat starts at €50, and the account gets 10,000 HubSpot credits a month. Estimate your cost at spectage.co/en/hubspot-pricing-calculator. Sources: activecampaign.com/pricing, hubspot.com/pricing/sales, hubspot.com/pricing/marketing, hubspot.com/flexible-seats-and-credits-pricing-supplement.

When to stay with ActiveCampaign

Customers buy without a rep

Customers order through your website or store, with no deals or quotes, and email nudges them to buy.

Big lists, few deals

Newsletters go out often to a large list, and few of those contacts become deals. HubSpot counts every contact you email as a marketing contact.

Reps have their own CRM

Sales works in another CRM they’re happy with, and the ActiveCampaign sync passes leads over without trouble.

When HubSpot makes more sense differences you see in daily work

Sales

Deals on the same contact

Reps manage deals on the contact record and see which emails the customer opened. In ActiveCampaign, the pipeline is a paid add-on for higher plans.

Data

Stages and properties in place of tags

Customer status, lead source and segment each get their own place in HubSpot: lifecycle stage, property and list. Workflows and reports can rely on them.

Reporting

From click to revenue

HubSpot builds the report from first website visit to closed deal, on marketing and sales data from one database.

Customer service

Tickets on the customer record

Tickets sit on the same record as emails and deals, so marketing can leave a customer who is waiting on a fix out of a promotion.

Cost

Contacts and seats

ActiveCampaign prices by list size. HubSpot charges for seats and for marketing contacts, so I compare both on your list and your team.

Migration

Moving from ActiveCampaign

I move contacts, deals, send history and consent together, and turn the tags you use into properties and lists. Your old account stays available for reference.

ActiveCampaign migration

Who you'll work with Gracjan Kasprzyk, Spectage

I am a HubSpot consultant. I work in HubSpot every day: I implement it, train teams and connect it with the rest of the company’s systems. My advice comes from what has worked across dozens of portals.

HubSpot portals

50+

New implementations and cleanups of existing ones

Migrations

15+

Full migrations from other CRMs

Teams

Dozens

Sales, marketing and service teams trained

Consulting

Hundreds

Hours of hands-on work with clients in HubSpot

Book a free consultation

Questions about HubSpot and ActiveCampaign

Is HubSpot more expensive than ActiveCampaign?

With a small team and a small list, usually yes. Prices are in the table above. ActiveCampaign prices by number of contacts, and HubSpot by seats and marketing contacts. I’ll run the numbers for your list and your reps.

Can we keep ActiveCampaign for email and add HubSpot for sales?

You can, and I’d sync contacts through Make or the API. But then ActiveCampaign scoring doesn’t know who bought, and you piece the campaign revenue report together from two systems. If marketing and sales should work together, I’d move both to HubSpot.

What happens to tags and automations?

Tags in use become properties or lists, and the rest stay in the ActiveCampaign archive. Automations someone still needs I rebuild as workflows.

Will marketing consent and unsubscribes carry over?

Yes. Anyone unsubscribed in ActiveCampaign is unsubscribed in HubSpot before the first send goes out.

Will marketing have to stop sending during the switch?

I pause bulk sends only during the switchover, and website forms switch over with the import. After that, marketing sends from HubSpot, and ActiveCampaign stays available for reference.

How much does switching to HubSpot cost?

We’ll work it out on the call, once I know your process. You pay for the HubSpot license separately, directly to HubSpot.

HubSpot vs ActiveCampaign