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Gracjan Kasprzyk
Gracjan Kasprzyk, HubSpot consultant

HubSpot Breeze AI Agents

I set up the AI already in your license: customer history summaries before a call, answers from your knowledge base and first drafts of emails. All on your CRM data.

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The AI is in your license, but it has nothing to work with

The agent writes generic copy

The Prospecting Agent is on, but the CRM has no customer history, so its emails read like a template.

Credits drain with nothing to show

The agent runs on every record at once, and nobody knows what comes of it.

No idea where to start

Breeze is in the portal, but nobody has decided which tasks to hand it.

What I set up in Breeze scope depends on your license and data

Assistant

Breeze Assistant

Summarizes customer history, searches communication and drafts replies, working from your CRM notes and properties.

Sales

Prospecting Agent

Writes a separate email to each company based on what it knows about it. At the start, you approve emails before they go out.

Sales Hub
Service

Customer Agent

Answers simple questions from the knowledge base and hands the conversation to a person when it doesn’t know.

Service Hub
Data

Breeze Intelligence

Fills in missing company and contact data. We agree which properties AI fills in and which stay with reps.

Workflows

AI steps in workflows

A ticket summary or an inquiry classification goes into a property, so you can filter and report on it.

Beyond Breeze

Custom tools

Where Breeze falls short, I build assistants on Claude or custom code, connected to HubSpot through the API.

AI implementation

How I set up AI in HubSpot

  1. 1

    Free consultation30 minutes

    You tell me what takes up your team’s time in sales or service. I tell you whether Breeze has enough to work with.

  2. 2

    Data reviewData first, then the agent

    I check the data in your portal, and we pick the use case where AI takes the most tedious work off your team.

  3. 3

    Context for the agentCustomer history and knowledge base

    I fill in what the agent needs: customer history in the CRM, a knowledge base and a process description. Without it, the agent writes generic copy.

  4. 4

    SetupA person approves the output

    I set what data the agent can access and which topics it stays away from. At the start, a person approves emails and answers.

  5. 5

    ReviewAfter a trial period

    We compare the agent’s results with what you had before, and you decide whether it stays and in what scope.

Who you'll work with Gracjan Kasprzyk, Spectage

Gracjan Kasprzyk, Spectage

I am a HubSpot consultant. I work in HubSpot every day: I implement it, train teams and connect it with the rest of the company’s systems. My advice comes from what has worked across dozens of portals.

HubSpot portals
50+
New implementations and cleanups of existing ones
Migrations
15+
Full migrations from other CRMs
Teams
Dozens
Sales, marketing and service teams trained
Consulting
Hundreds
Hours of hands-on work with clients in HubSpot
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Questions about AI in HubSpot

What can AI in HubSpot do?

Breeze is the AI built into HubSpot: an assistant on your CRM data, agents for prospecting and customer service, and Breeze Intelligence for enriching company data.

Won’t the AI make things up?

The agent answers from your knowledge base and CRM data, and hands the conversation to a person when it doesn’t know. At the start you approve answers, and we keep filling in the knowledge base as we go.

Does the agent write to customers on its own?

It can, but I wouldn’t let it at the start. You approve emails before they go out, and I refine the agent’s instructions based on what didn’t fit.

What about our company data?

Breeze works inside your portal, on data already in HubSpot. We agree what the agent can access and which topics it stays away from.

Breeze or custom AI?

I start with Breeze, because it works on your portal data. Where it falls short, I build tools on Claude or custom code.

How much does AI in HubSpot cost?

Agents use HubSpot credits, and your limit depends on your license. I estimate how many you need once we pick the use case.

How much does implementation cost?

We’ll work it out on the call, once I know your process and your portal.

How is this different from AI implementation?

This page covers AI inside your HubSpot portal: Breeze, agents and CRM data. AI implementation also covers processes outside HubSpot.

Let's talk about AI in HubSpot

Thirty minutes, free. Tell me what you want to do and I'll tell you where to start.

Gracjan Kasprzyk
Your call is with Gracjan Kasprzyk