HubSpot vs Pipedrive: Pricing and Features Compared

HubSpot and Pipedrive side by side license, features and switching

Pipedrive

HubSpot

License

Lite $14, Growth $39, Premium $59, Ultimate $79 per seat per month, billed annually

Sales Hub Professional: $90 per seat per month, billed annually. Marketing Hub Professional: from $800 per month, billed annually, with 3 Core Seats and 2,000 marketing contacts

Add-ons

Campaigns, Web Visitors, Projects and Smart Docs cost extra. LeadBooster is included in Premium

Forms, chat, landing pages, email and visit tracking in Marketing Hub Professional

Data model

Leads, people, organizations and deals. Custom fields, no custom objects

Contacts, companies, deals and tickets on one timeline. Custom objects on Enterprise

Marketing

Email through the Campaigns add-on. Automations run mostly on deals, with no contact lifecycle stages

Workflows, scoring, forms, landing pages, email and ads on the same contact. Marketing Hub Professional includes 2,000 marketing contacts

Reporting

Pipeline and activity reports, forecasts from Growth up

Reports from first website visit to closed deal, custom reports across objects

Customer service

No tickets or knowledge base. Service runs in a separate tool

Tickets, a team inbox and a knowledge base on the same contacts

AI assistant with suggestions on deals and emails

Breeze: an assistant that works on CRM data, a prospecting agent and a customer service agent

Integrations

App marketplace, mostly sales tools

Marketplace with 2,000+ apps

Switching

Data leaves through export and the API

Native sync with Pipedrive. I move email content through the API

Prices per the vendors’ price lists, October 2026, per seat per month unless stated otherwise. For new accounts in Europe since October 1, 2026, HubSpot sells a single platform edition that covers all hubs, priced in seats and credits: on Professional, a GTM seat is €90 per month billed annually (€100 billed monthly), an Ops seat starts at €50, and the account gets 10,000 HubSpot credits a month. Estimate your cost at spectage.co/en/hubspot-pricing-calculator. Sources: pipedrive.com/en/pricing, hubspot.com/pricing/sales, hubspot.com/pricing/marketing, hubspot.com/flexible-seats-and-credits-pricing-supplement.

When to stay with Pipedrive

Only the pipeline matters

A few reps sell through referrals and phone calls, and marketing runs no campaigns that need to tie back to deals.

Customer service lives elsewhere

A separate team handles customer requests in its own tool, and nobody plans to change that.

Nobody asks where sales come from

Most customers arrive through referrals, so a campaign revenue report would go unused.

When HubSpot makes more sense differences you see in daily work

Marketing

Campaigns on the same contact

Reps see opened emails, website visits and submitted forms on the customer record. In Pipedrive, email marketing is a paid add-on.

Reporting

Where sales come from

HubSpot builds the report from first website visit to closed deal, with no spreadsheet exports.

Customer service

Tickets on the company record

Open customer issues sit on the same company record as deals, so reps know about them before the call.

Breeze on the full customer history

The assistant summarizes what has happened with a customer, using data from deals, emails and tickets.

Cost

License plus add-ons

Pipedrive costs less on the license alone. The gap shrinks once you add its add-ons and separate tools for email and landing pages.

Migration

Moving from Pipedrive

I move people, organizations, deals and emails after a field review and a test import. Pipedrive stays available for reference.

Pipedrive migration

Who you'll work with Gracjan Kasprzyk, Spectage

I am a HubSpot consultant. I work in HubSpot every day: I implement it, train teams and connect it with the rest of the company’s systems. My advice comes from what has worked across dozens of portals.

HubSpot portals

50+

New implementations and cleanups of existing ones

Migrations

15+

Full migrations from other CRMs

Teams

Dozens

Sales, marketing and service teams trained

Consulting

Hundreds

Hours of hands-on work with clients in HubSpot

Book a free consultation

Questions about HubSpot and Pipedrive

Is HubSpot more expensive than Pipedrive?

On the license alone, yes. Prices are in the table above. The gap shrinks once you add Pipedrive add-ons and separate tools for email, landing pages and reporting. I’ll run the numbers for your seats and contacts.

What does Pipedrive lack compared with HubSpot?

Marketing automation built on contact lifecycle stages, landing pages, ad management, tickets and a report that ties deals to campaigns. Both systems handle pipelines, email sequences and meeting scheduling.

Can we keep Pipedrive for sales and move marketing to HubSpot?

You can, and a sync passes contacts both ways. But then scoring can’t see deals, and someone builds the campaign revenue report by hand. I’d move sales and marketing into one HubSpot portal.

How do we move data from Pipedrive to HubSpot?

I start with a field review. Each field maps to an existing property, gets a new one or stays in the archive. The sync moves people, organizations and deals, and I move email content through the API.

Will sales stop during the switch?

No. Reps work in Pipedrive until switchover day, and I lock edits only during the final import. After that, Pipedrive stays available for reference.

How much does switching to HubSpot cost?

We’ll work it out on the call, once I know your process. You pay for the HubSpot license separately, directly to HubSpot.

HubSpot vs Pipedrive