The problem this solves
The database holds thousands of contacts and produces nothing between newsletters. New leads get one autoresponder and then silence until a rep calls them months later, cold again. Meanwhile open rates sag because every send goes to everyone, and nobody is watching the unsubscribe and bounce trends that quietly decide whether future email lands at all.
How we work
We build the sending foundation first: email templates that render properly across clients, a list hygiene pass that suppresses the dead weight dragging your sender reputation down, and deliverability practice - authentication verified, engagement-based sending, bounce management - so the emails you invest in actually arrive.
Then the automation: nurture workflows per audience segment, sequenced around what a contact did and who they are rather than a fixed calendar. Enrollment and exit criteria get designed carefully - contacts leave nurture the moment they convert or a rep engages, because automated email arriving mid-negotiation makes everyone look bad. Where the tier allows, A/B testing is built into the program from the start rather than bolted on.
Handover includes the program logic documented, so your team can extend the nurture tracks instead of treating them as a black box.
Deliverables
- Email template set tested across major clients
- List hygiene and suppression strategy
- Deliverability configuration and monitoring baseline
- Nurture workflows with enrollment and exit criteria per segment
- A/B testing setup within the program
- Documented program logic for handover