HubSpot Email Marketing and Lead Nurturing
A newsletter, clean lists and email series that lead a contact to a conversation with a rep.
- phaseImplementation
- engagementProject
- productMarketing Hub
The problem this solves
The database is large, and nothing happens with it between newsletters. A new lead gets one automated email and then silence, until a rep calls months later. Every send goes to everyone, opens keep dropping and nobody watches bounces or unsubscribes.
How I work
First I clean up your sends: email templates tested in popular email clients, list hygiene that excludes unengaged contacts dragging down your sender reputation, and a check of domain authentication and bounces. Sends go to the people who read them.
On that base I set up email series for each segment, where the next email depends on who the contact is and what they did. A contact leaves the series when they become a sales-ready lead, have an open deal or hear from a rep. Where your edition allows, I add A/B tests from the start. I document the logic of each series so your team can extend it on its own.
What you get
- Email templates tested in popular email clients
- List hygiene and exclusion rules
- A deliverability check: authentication, bounces, unsubscribes
- Email series with entry and exit criteria for each segment
- A/B tests in the series
- A write-up of the series logic for your team
What usually goes with this service 2
HubSpot Segmentation and Personalization
Active lists by industry, role and behavior, plus emails and pages that change content for each segment.
Learn more
HubSpot Campaigns and Landing Pages
Each campaign as one object in HubSpot, with emails, landing pages, forms and ads in a single report.
Learn moreLet’s check whether this service fits your situation
After you submit the form, you pick a time in my calendar. I prepare the scope and a quote after the call.