The problem this solves
Ad accounts drift without steady hands on them. Budgets spend unevenly across the month, audiences fatigue, search campaigns fill with junk queries nobody excludes, and the monthly report is a screenshot of platform metrics that nobody in the pipeline meeting trusts. The campaigns were set up well once; six unattended months later they are quietly funding the ad platforms rather than the pipeline.
How we work
We run the channels on a monthly rhythm: budget pacing checks so spend lands where and when it should, ongoing optimisation of bids, audiences, placements, and search terms, and coordination of creative rotation with whoever produces the assets. Changes get logged, so the account has a memory instead of a mystery.
Reporting reads from HubSpot, not just the platforms: cost per opportunity and pipeline contribution by channel and campaign, alongside the platform-level signals that explain why. When a channel stops earning its budget we say so and recommend moving the money, including to non-paid uses; the retainer is judged on pipeline, not on preserving its own scope.
This is deliberately workmanlike scope: reliable operation tied to the CRM. It pairs with creative production and conversion optimisation modules where those are the constraint, and we will tell you which constraint you actually have rather than selling all three by default.
Deliverables
- Managed campaigns across agreed platforms
- Budget pacing with a monthly spend log
- Ongoing optimisation changes: bids, audiences, placements, search terms
- Creative rotation coordinated with your production side
- Monthly report tying spend to pipeline in HubSpot
- Channel-level recommendations, including when to cut