Migrate from Bitrix24 to HubSpot: contacts, deals and activity history moved intact
Most teams use maybe a fifth of Bitrix24 and report on the mess that is left. We move your records, the deal history and the timeline, then rebuild the process so your team stops fighting the tool.
Honest fit
When a Bitrix24 move pays off, and when it does not
You use 20% of an all-in-one
Bitrix24 bundles CRM, tasks, chat, telephony and an intranet. If sales lives in a fraction of it and the rest is noise, a focused HubSpot CRM usually gets more of the team actually working in it. We move the records that matter and drop what nobody opened.
Your reports describe chaos, not pipeline
When deal stages are inconsistent and lead sources were never captured cleanly, no dashboard fixes that. A migration is the moment to consolidate stages and preserve source and status-change dates as dedicated properties, so reporting survives the cutover.
When staying on Bitrix24 is the right call
If you genuinely run the full all-in-one - internal social, HR, task management, on-prem hosting - and price is the deciding factor, Bitrix24 can be the cheaper fit. We say so. See our honest HubSpot vs Bitrix24 comparison before you commit either way.
Data model differences
Where Bitrix24 and HubSpot disagree, and how we bridge it
Leads plus deals vs a single lifecycle
- - Bitrix24 separates Leads from Deals as two entities
- - HubSpot uses one Contact record with a lifecycle stage
- - We map Bitrix leads to contacts and keep the qualification date
- - Converted leads keep their link to the resulting deal
Bitrix companies map to HubSpot companies
- - Company-contact links rebuilt as associations
- - Multiple contacts per company preserved
- - Duplicate companies deduped on domain during load
- - Custom company fields mapped one to one where they exist
Pipelines and stages, consolidated on purpose
- - Bitrix pipelines map to HubSpot pipelines
- - Dead or duplicate stages consolidated, not copied blindly
- - Legacy pipelines archived, not deleted, so history stays
- - Stage-change dates preserved as custom properties
Custom fields become mapped properties
- - Field-by-field mapping agreed before load
- - Bitrix dropdown values matched to HubSpot options
- - Fields nobody filled in get dropped, not migrated
- - Field types validated so numbers stay numbers
Timeline: calls, emails, notes, tasks
- - Activities imported as engagements on the record
- - Notes and tasks tied back to the right contact and deal
- - Timestamps kept, so the history reads in order
- - Open tasks flagged so nothing drops on cutover day
Business processes rebuilt as workflows
- - Bitrix business processes do not import; they are rebuilt
- - We rebuild only the automations that still earn their place
- - Robotic actions become HubSpot workflow enrollment logic
- - Rebuilt in a way your admin can maintain later
FAQ
Migrating from Bitrix24 to HubSpot: the practical questions
What exactly gets moved from Bitrix24 to HubSpot?+
Contacts, companies, deals, custom fields and the activity history - calls, emails, notes and tasks. We map Bitrix leads to HubSpot contacts with their qualification date, rebuild company associations, and preserve stage-change and source dates as custom properties so your reporting still works after the cutover.
Do Bitrix24 business processes and robots come across?+
No, automation does not import between the two tools; it is rebuilt. Bitrix business processes and robotic actions have no direct HubSpot equivalent, so we rebuild the workflows that still earn their place as HubSpot workflows and drop the ones nobody relied on. HubSpot's own migration guidance recommends someone who knows the platform's quirks handle this rather than a raw import.
How do you keep downtime and history loss to a minimum?+
We run the load into a test setup first, verify record counts and associations, then do the real cutover in a tight window - usually a weekend. HubSpot's guidance is to migrate in staged steps with observability rather than one big dump, and that is how we run it, so the team logs into Bitrix on Friday and HubSpot on Monday with their history intact.
Won't we lose our marketing and lead-source reporting?+
Only if it is done as a naive one-to-one import. The common trap is dropping status-change dates and lead-source markers, which quietly deletes years of reporting the day the import passes green. We move those into dedicated custom properties so you can still answer where deals came from and win-rate per source after the move.
Why does adoption matter more than a clean import?+
A perfect import that the sales team never opens is a failed migration. Bitrix24 was often ignored because it did too much; the point of moving is that people actually work in the new CRM. We run working sessions with sales and rebuild the process around how they sell, then train on your own migrated data, not a generic checklist.
When should we just stay on Bitrix24?+
Stay if you genuinely run the full all-in-one - intranet, HR, task management, telephony, on-prem hosting - and price is the deciding factor. Bitrix24 can be the cheaper option for a company using most of its modules. Read our HubSpot vs Bitrix24 comparison before you decide; if the honest answer is stay, we will tell you.
Who should run the migration?+
Someone who knows HubSpot's API and platform quirks, not a generic CSV import. HubSpot's own data migration guide says larger moves need staged loading, testing against a test environment, and observability. We have done this across 30+ portals since 2021, so the gotchas hit our checklist, not your production data.
Next steps
What we do once your data is in HubSpot
The migration itself
Field mapping, dedup, a test dry-run and a verified cutover from Bitrix24 and other tools. See how we scope and run CRM migrations.
A clean CRM foundation
Once the records land, the data model, associations and reporting have to hold up. We build the Smart CRM foundation every HubSpot Hub sits on.
Training on your own data
The team adopts a CRM it was consulted on and trained in. We run hands-on training on your portal, with your migrated data.
30 min - an honest read
Thinking about leaving Bitrix24?
Tell us your Bitrix24 setup and what your team actually uses. We come back with an honest read on fit and a migration scope.