HubSpot vs Salesforce: Pricing and Features Compared

HubSpot and Salesforce side by side license, features and switching

Salesforce

HubSpot

License

Sales Cloud: Starter Suite $25, Pro Suite $100, Core $195, Advanced $395, Max $550 per user per month. Pro Suite, Core, Advanced and Max are billed annually only

Sales Hub Professional: $90 per seat per month, billed annually. Marketing Hub Professional: from $800 per month, billed annually, with 3 Core Seats and 2,000 marketing contacts

Agentforce for Sales as an add-on, from $125 per user per month

Breeze: an assistant that works on CRM data, a prospecting agent and a customer service agent

Marketing

Account Engagement is a separate product. Growth+ costs $1,250 per organization per month for 10,000 contacts, billed annually

Workflows, scoring, forms, landing pages, email and ads on the same contact. Marketing Hub Professional includes 2,000 marketing contacts

Administration

Flow and Apex code allow a lot of freedom. Changes usually go through a Salesforce admin or an implementation partner

A trained person from sales or operations changes pipelines, workflows and reports

Data model

Lead, Account, Contact and Opportunity, custom objects, Record Types and validation rules

Contacts, companies, deals and tickets on one timeline. Custom objects on Enterprise

Reporting

Extensive reports and dashboards

Reports from first website visit to closed deal, custom reports across objects

Support

Standard is included. Premier is included from Core up and paid separately on Starter Suite and Pro Suite

Phone and email support on Professional

Integrations

AppExchange apps and components for Salesforce

Marketplace with 2,000+ apps

Switching

Data leaves through export and the API. Custom objects and rules need mapping

The native Salesforce integration moves records. I rebuild formulas as calculated properties and Flows as workflows

Prices per the vendors’ price lists, October 2026, per seat per month unless stated otherwise. For new accounts in Europe since October 1, 2026, HubSpot sells a single platform edition that covers all hubs, priced in seats and credits: on Professional, a GTM seat is €90 per month billed annually (€100 billed monthly), an Ops seat starts at €50, and the account gets 10,000 HubSpot credits a month. Estimate your cost at spectage.co/en/hubspot-pricing-calculator. Sources: salesforce.com/sales/pricing, salesforce.com/marketing/b2b-automation/pricing, hubspot.com/pricing/sales, hubspot.com/pricing/marketing, hubspot.com/flexible-seats-and-credits-pricing-supplement.

When to stay with Salesforce

You have an admin and it works

Someone in-house or a partner maintains Salesforce, and process changes go live without a wait.

Your process runs on custom code

Quotes, contracts and billing run on Apex or CPQ that your IT team builds and maintains.

Headquarters sets the standard

Salesforce ties together several companies and departments in your group, and headquarters picks the system.

When HubSpot makes more sense differences you see in daily work

Administration

Changes without the admin queue

A trained person from sales or operations adds a stage, field or report. I stay on for changes that need deeper knowledge.

Marketing

Campaigns in the same system

Marketing works in the same database as sales. In Salesforce, marketing automation is a separate product, Account Engagement, with its own license.

Reporting

Revenue tied to campaigns

HubSpot builds the report from first website visit to closed deal, without merging data from two products.

AI without an extra product

Breeze assistant and agents run inside your HubSpot portal. In Salesforce, Agentforce is an add-on you buy on top of the license.

Cost

License plus upkeep

On top of the Salesforce license, budget for an admin or an ongoing contract with an implementation partner. In HubSpot, a trained team member usually takes on that work.

Migration

Moving from Salesforce

I move Leads, Accounts, Opportunities and Cases with their associations and original dates. Flows become workflows, and Salesforce stays available for reference.

Salesforce migration

Who you'll work with Gracjan Kasprzyk, Spectage

I am a HubSpot consultant. I work in HubSpot every day: I implement it, train teams and connect it with the rest of the company’s systems. My advice comes from what has worked across dozens of portals.

HubSpot portals

50+

New implementations and cleanups of existing ones

Migrations

15+

Full migrations from other CRMs

Teams

Dozens

Sales, marketing and service teams trained

Consulting

Hundreds

Hours of hands-on work with clients in HubSpot

Book a free consultation

Questions about HubSpot and Salesforce

Is HubSpot cheaper than Salesforce?

On the license alone, it depends on the Salesforce edition. Prices are in the table above. The bigger difference often sits outside the license: an admin, an implementation partner and a separate marketing product. I’ll run the numbers for your seats and contacts.

Can HubSpot replace Salesforce in a B2B company?

In many companies, yes. Pipelines, forecasts, custom objects, team permissions, marketing and reporting cover what reps use in Salesforce. Before you decide, I check for complex CPQ, multi-entity structures and processes built on custom code.

Do I need an admin for HubSpot?

Usually not a full-time one. Someone from sales or operations changes pipelines, workflows and reports, and I train that person during implementation. For bigger changes, I help through ongoing support.

Can we keep Salesforce for sales and move marketing to HubSpot?

You can. The HubSpot integration with Salesforce syncs contacts, companies and deals. But you pay for two systems, and someone has to watch the sync. If sales needs nothing that only Salesforce offers, I’d move it along with marketing.

How do we move data from Salesforce to HubSpot?

I start with an object and field review. Each field maps to an existing property, gets a new one or stays in the archive. The Salesforce integration moves records, and I sort Flows and Apex into what to rebuild as workflows and what to switch off.

Will sales stop during the switch?

No. Reps work in Salesforce until switchover day, and I lock edits only during the final import. After that, Salesforce stays available for reference.

How much does switching to HubSpot cost?

We’ll work it out on the call, once I know your process. You pay for the HubSpot license separately, directly to HubSpot.

HubSpot vs Salesforce