The problem this solves
Two reps email the same company because nobody wrote down who owns it. A lead goes to whoever happened to see the form. When a rep leaves, their customers go without an owner for a long time.
How I work
First, the sales manager and I write down a split that usually lives only in people’s heads. That covers how you divide customers (region, company size, industry, product line) and which accounts matter most. I check whether that data is filled in on company records and suggest how to close the gaps.
In HubSpot, I create territory and segment properties, teams with permissions and views, and workflows that assign an owner to new companies and leads. Companies no rule covers go to a list for the sales manager to decide on. I compare the current split with the new one, and we agree on exceptions before the switch. I leave a written procedure for when someone joins or leaves the team.
What you get
- A written territory and segment split
- Territory and segment properties on company records
- Workflows that assign owners to new companies and leads
- Teams with permissions and views
- A territory coverage report
- A procedure for reassigning customers when the team changes


