HubSpot Content Hub and CMS build

What I build in Content Hub

A site that is a growth asset, not a brochure.

Website design that converts

Design and page structure built around the buyer's path, not a template gallery. Clear hierarchy, real conversion points, and a system your team can extend without breaking it.

Custom CMS development

My own React theme and hand-built HubL modules - not a bought template stretched to fit. Fast, editable by marketers, and engineered so the CMS keeps up with the roadmap.

Migration without losing rankings

Content migration and URL architecture done properly - redirect maps, canonical structure and metadata carried over, so a replatform does not tank the traffic you already earned.

AEO and technical quality

I do not sell standalone SEO. I build content discovery in - answer-ready structure so AI engines cite you, plus Core Web Vitals, semantic markup and technical performance that search rewards.

How I run a Content Hub engagement

Discovery to Scope to Build to Stay.

01Discovery

Site, content and the CRM

I map your current site, content inventory and how pages should feed the funnel - so the build fixes the real gaps, not cosmetics. That becomes the design and development spec.

02Scope

Scope of work

Concrete scope, deliverables and timeline. You know what it covers before I start.

03Build

Design, develop, migrate

Website design, custom CMS development, content migration and URL architecture, AEO configuration and technical performance. Weekly checkpoints, full Slack access.

04Stay

Training + 30 days

A working session for the people who edit the site, admin and governance handover, and 30 days of post-launch support. Optional retainer for ongoing care.

Sample deliverables

Examples of what a Content Hub build includes.

Website design

Designed around the buyer

- Sitemap + page hierarchy
- Wireframes + design system
- Conversion-point placement
- Responsive + accessible layouts
- Brand-consistent components
- Editor-friendly structure

CMS development

Custom, not a template

- Custom React theme
- Hand-built HubL modules
- Drag-and-drop templates
- Reusable component library
- Serverless functions where needed
- Version-controlled codebase

Migration

Move without losing traffic

- Content inventory + audit
- URL architecture + redirect map
- Canonical + metadata carry-over
- Structured content model
- Media + asset migration
- Post-migration QA

AEO

Found by AI engines

- HubSpot AEO configuration
- Answer-ready content structure
- Schema + semantic markup
- Brand-visibility tracking
- Citation + prompt analysis
- Recommendations loop

Performance

Fast and technically clean

- Core Web Vitals tuning
- Image + asset optimisation
- Clean semantic HTML
- Accessibility pass
- Crawlability + indexing hygiene
- Analytics + tracking setup

Operations

Governed, not chaotic

- Content operations model
- Roles + publishing governance
- Memberships + gated content
- Reporting on content performance
- Editorial + update workflow
- Admin + editor handover

Common questions

What buyers ask about Content Hub.

Is Content Hub a good CMS to build a real site on?

Yes, when it is built properly. The advantage is that the site sits on the same CRM as your marketing and sales, so content is not a silo. I build with a custom React theme and hand-written modules, not a stretched template - so it is fast, editable by your team, and it grows with you.

Do you do our SEO?

I do not sell standalone SEO. What I build is the technical and content foundation search and AI engines reward: clean semantic markup, Core Web Vitals, answer-ready structure and AEO configuration. That is content discovery done through CMS quality, not keyword-stuffing retainers.

What is AEO and why is it on a Content Hub page?

AEO is answer-engine optimisation - being the source AI assistants cite when someone asks about your category. It is decided largely by how your content is structured and how technically clean your site is, which is exactly what a CMS build controls. HubSpot ships AEO tooling and I configure it.

Will migrating to HubSpot cost us our rankings?

Not if the migration is done properly, and that is most of the work. Content inventory, a full URL and redirect map, canonical and metadata carry-over, then post-migration QA. Rankings drop when people skip this. I do not skip it.

How long does it take?

A focused site build moves fast. A full replatform with heavy content migration, custom modules, memberships and AEO takes longer. This hub is scoped case by case - I commit to a date in the scope doc and hit it.