The problem this solves
Most companies only talk to their audience when they want something: a renewal, an upsell, a launch announcement. Webinars happen ad hoc with no follow-up, the audience is scattered across channels with no gathering place, and none of the engagement that does happen lands in the CRM, so the people who show up repeatedly, the warmest audience the company has, look identical to cold contacts in every report.
How we work
We start by choosing formats that honestly fit your audience and capacity: a recurring webinar series, a community space, customer roundtables, or lighter engagement campaigns. The format matters less than the cadence; a modest program that runs every month beats an ambitious one that runs twice and dies, so we design for a rhythm your organisation can actually sustain.
Then we run it, month over month: planning and producing the sessions or rituals, managing invitations and registration, and keeping the follow-up honest, because an event without a next step is just a calendar entry. Every touchpoint wires into HubSpot: registrations and attendance on the contact record, participation feeding lists and workflows, follow-up journeys triggered by what someone actually did.
Reporting closes the loop: who participates, how engagement concentrates, and how participation relates to pipeline, retention, and expansion, reported honestly as influence rather than dressed up as last-touch attribution.
Deliverables
- Program design: formats, cadence, and a calendar your team can sustain
- Monthly program operations: webinars, community rituals, roundtables
- Registration, attendance, and participation tracked in HubSpot
- Follow-up journeys so engagement leads somewhere
- Engagement reporting tied to pipeline, retention, and expansion influence