The problem this solves
Your brand channels keep reaching the same people, and buyers trust practitioners talking shop far more than vendor accounts talking features. Meanwhile past influencer experiments, if any, were unmeasured one-offs: a sponsored post went out, some likes came in, budget was spent, and nothing was learned about whether the channel can actually produce pipeline for you.
How we work
Selection comes first and matters most. In B2B the useful partners are rarely celebrities; they are niche experts, newsletter authors, podcast hosts, and practitioner voices whose audience overlaps your ICP. We shortlist against audience fit rather than follower count, with the rationale written down so the choice can be judged afterward.
Then we structure the collaboration properly: formats and deliverables, disclosure, usage rights for the content, and expectations on both sides, the unglamorous paperwork that prevents most creator disputes. Production and publishing get coordinated against your calendar so the campaign lands as a coherent push rather than scattered posts.
Measurement is built in before anything publishes: UTM discipline, dedicated landing pages where they fit, and a self-reported attribution field on your forms, because creator influence shows up partly in trackable clicks and partly in people mentioning where they heard of you. The engagement closes with a readout: what it cost, what came back, and whether a repeatable program deserves the follow-on investment.
Deliverables
- Creator shortlist with audience-fit rationale
- Collaboration briefs, terms, and disclosure structure
- Coordinated production and publishing plan
- Campaign execution across the agreed partners
- Tracking setup: UTMs, landing pages, self-reported attribution
- Results readout with a go or no-go recommendation on a program