- phaseImplementation
- engagementProject
- productData Hub
The problem this solves
The same company sits in your database several times, every phone number has a different format, and nobody remembers why half the properties exist. Before each campaign someone exports a list to Excel and cleans it by hand, and the mess comes back with the next import.
How I work
I start with a review of your database: where duplicates come from, which fields everyone fills in differently, and which imports or integrations bring in errors. I back up the data before any merge, and we compare record counts before and after together.
Then I set up the Data Hub tools. Rules merge duplicate contacts and companies, formatting fixes names, phone numbers and addresses on every new record, and a unique tax ID property stops anyone from creating the same company twice. Data quality reports show whether the cleanup holds. I document the rules, so whoever owns the data on your side knows what runs and how to extend it.
What you get
- A write-up of your database: duplicates, field formats and sources of errors
- Merged duplicate contacts and companies, with a backup taken before cleanup
- Formatting rules for names, phone numbers and addresses
- Tax ID as a unique company property
- Data quality reports for ongoing monitoring
- Documented rules for whoever owns your data
What usually goes with this service 3

HubSpot Data Sync with Other Systems
Customer data flows between HubSpot and your finance system or store in a set direction, with no retyping.
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HubSpot Company Data Enrichment and Buying Signals
Company records get an address, industry and registration data, and reps see who is looking at what you sell.
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HubSpot Data Model and Calculated Properties
Revenue reports in HubSpot show the same numbers as finance, including multi-year contracts and renewals.
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