The problem this solves
The pattern we see: budget spread across paid, content, events, and outbound because each has an internal advocate, attribution that stops at the form fill, lead targets hit while revenue targets slip, and a growth plan that assumes next year works like last year plus twenty percent. Nobody can answer the basic question of what a customer costs to acquire through each channel, so budget decisions default to habit and whoever argues loudest.
How we work
We reconstruct your growth model from the bottom up: where demand enters, what each channel costs, how leads from each source convert through to closed-won, and how long that takes. That means digging into your CRM, ad accounts, and analytics rather than taking the marketing dashboard at face value. Where attribution is broken, documenting exactly where it breaks is part of the finding.
We then stress-test the model your growth plan assumes. If the plan needs pipeline that current channels cannot produce at current conversion rates, we show the gap in plain numbers. If one channel quietly subsidizes the others, that becomes visible too.
You get a channel-by-channel scorecard and a written assessment of whether your growth model is sound, fragile, or fictional, with the specific evidence behind each verdict. It is the audit to run before committing next year's marketing budget.
Deliverables
- Channel scorecard covering cost, volume, and conversion to revenue per source
- Growth model reconstruction with documented assumptions
- Attribution gap report showing where source data breaks down
- Pipeline coverage analysis against your stated growth targets
- Prioritized recommendations on channel investment and measurement fixes