The problem this solves
The clicks are cheap, the form fills keep coming, and the pipeline stays empty. Ad platforms optimise toward whatever conversion event they are given, and when that event is a raw form fill, the algorithm dutifully finds people who fill forms and never buy. Landing pages leak the traffic that was expensive to win, and nobody feeds quality signal back to the platforms, so the whole system keeps optimising toward the wrong outcome with increasing confidence.
How we work
The monthly loop starts from HubSpot attribution rather than platform dashboards: cost per qualified lead and per opportunity by campaign and audience, which is usually a very different ranking than cost per conversion. That reading decides where the month's optimisation effort goes.
The distinctive lever is the quality feedback loop. Using HubSpot's ad conversion events, lifecycle transitions like a lead becoming qualified or an opportunity opening get synced back to the ad platforms as the events they optimise toward, so the algorithms start hunting for people who become pipeline instead of people who fill forms. Alongside it we test landing pages against paid traffic, tighten the path from click to conversion, and shift budget and targeting toward the segments that actually close.
Each month closes with an analysis of what moved, what did not, and what gets tested next. Results build over a quarter as the feedback loops gather volume; we are explicit about that pace rather than promising week-two miracles.
Deliverables
- Pipeline-based paid reporting from HubSpot attribution
- Lead quality feedback loop: lifecycle-based conversion events synced to ad platforms
- Landing page test cycle against paid traffic
- Targeting and budget adjustments toward closing segments
- Monthly analysis with a running test log