The problem this solves
Change lands on whatever accountability structure already exists. If today nobody quite owns lead routing, three people partially own reporting, and the sales process lives in one veteran's head, then a new platform or process inherits exactly that ambiguity, automated and at scale. The symptoms show up later as adoption failure, but the cause was there at the start: work was reassigned to roles that were never really defined in the first place.
How we work
We document how accountability actually works today: which roles exist in practice rather than on paper, who owns each critical process end to end, where ownership is shared, contested, or absent, and how decisions get made when a process fails. Interviews across levels are the core method, because managers and operators reliably describe different organizations.
We then assess that structure against the planned change: which roles the change assumes exist, which accountability gaps it will land on, and where the transformation plan quietly presumes an owner nobody has appointed.
The output is an accountability map of the current state, a gap analysis against what the change requires, and specific recommendations: roles to clarify, ownership to assign, and process definitions to write before rollout. Done early, this is a short list of fixes; done never, it becomes the reason the change gets relitigated every quarter.
Deliverables
- Current-state accountability map covering critical GTM processes
- Role clarity assessment comparing formal definitions with practice
- Ownership gap register: shared, contested, and absent ownership per process
- Change dependency analysis showing which gaps the transformation will hit
- Pre-rollout fix list with recommended owners per gap