The problem this solves
A campaign exists in the team's heads but nowhere in the system: the landing page is one asset, the emails another, the ads a third, and at the end of the quarter nobody can say what the campaign as a whole produced. UTM tagging is improvised per person, forms multiply with every launch, and channel data sits in three ad platforms that never meet the CRM.
How we work
We set up HubSpot's campaign object as the container everything reports into: naming conventions that survive team turnover, UTM standards enforced by tracking URL templates, and asset association rules so pages, emails, forms, and ads roll up to the campaign that owns them.
On the conversion side we build the reusable machinery: landing page templates your team can clone without a developer, form strategy with progressive profiling instead of nine-field walls, and CTAs that are tracked rather than pasted links. On the channel side we connect ad accounts and social publishing so audience sync and spend data flow into the same reporting.
The end state: launching a campaign becomes assembly from known parts, and every launch is measurable against the last one by default.
Deliverables
- Campaign object structure with naming and UTM conventions
- Landing page templates the team can clone and edit
- Form strategy with progressive profiling
- Tracked CTA system replacing pasted links
- Connected ad accounts with audience sync where in scope
- Campaign-level reporting across assets and channels